Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Business Briefing
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Five Steps To Giving Killer Sales Presentations
Five Steps To Giving Killer Sales Presentations

By Jennifer LeClaire
August 1, 2013 11:03AM

    Bookmark and Share
Nix the PowerPoint. Yes, nix the PowerPoint. Rather, look your audience in the eye and take them through your storyline. Most people will ignore this tip because corporate culture demands presentation slides but . . . history's great orators weren't big on PowerPoint.
 



Looking for some killer advice for giving killer presentations? Gartner's Richard Fouts isn't quite sure he has killer advice -- but he is offering some noteworthy tips, tricks and techniques for delivering a solid sales presentation.

Considering how many pitches he hears from companies, Fouts, a research vice president at Gartner with 23 years of IT industry experience, knows a killer presentation when he hears one. He's also spent years reading about the topic and admits to giving his fair share of boring presentations.

With all that as a backdrop, Fouts offers his top five tips, tricks and techniques for killer sales presentations. Read on for some fresh TED talk-worthy ideas.

Tip 1: Get Original

"First, you must select something relevant where you have something original to say. Telling people what they already know is the most violated principle of delivering good presentations," he said. "When you look at your final deck, go through each slide and ask yourself: 'Am I telling my audience an old story?'"

Having doubts? If so, Fouts recommends finding a deeper level of insight you can share -- or share the moment that changed your thinking about your topic.

Alright, so what if you have to rehash old territory? How do you keep it fresh so your audience won't tune out and start thinking about lunch -- or the bright ideas your competitor shared in his pitch yesterday?

Foust has advice for that, too: "If you must re-hash old territory, say something like "by way of review," in your voiceover to let your audience know you're setting things up (with facts you know they know)."

Tip 2: Narrow the Scope

Foust's next piece of advice is to narrow the scope of your presentation. And after you've done that, narrow it again. His point is, trying to cover too much ground is the second most violated principle in any presentation.

"If you have a huge amount of ground to cover, fear not . . . just find the one sliver of thought you want to amplify," Foust said. He offers the example of a presentation on business transformation. It's a big topic, and he warns that if you find yourself presenting something this ambitious, you need to explain why traditional approaches to initiatives like transformation don't work.

"Talk about the approach business transformation initiatives require versus all of the big sweeping reasons one should transform. This brings us back to knowing your audience," Foust said. "Start with the assumption that they want to transform, then get into the approach that works, and the approach that doesn't. Try not to bore the audience with transformation lingo they've already heard." (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Business Briefing
1.   Otherworldly Ambitions of Elon Musk
2.   Google, Rockstar Suit Stays in Calif.
3.   Google Earnings, Sales Disappoint
4.   Profit and Revenue Slip for IBM
5.   Zynga Launches Mobile FarmVille


advertisement
Otherworldly Ambitions of Elon Musk
Has sights set on celestial prize: Mars.
Average Rating:
Is Zuckerberg Nuts To Buy Oculus VR?
$2 billion deal for unproven company.
Average Rating:
Google, Rockstar Suit Stays in Calif.
Judge not fooled by Apple's tricks.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.