Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Applications
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Silverpop: IBM Marketing Portfolio Gets Personal

Silverpop: IBM Marketing Portfolio Gets Personal
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

With Silverpop in its war chest, IBM offers a more complete customer segmentation solution for companies ranging from start-ups to global enterprises. Silverpop has award-winning, cloud-based real-time personalization technology. The company's technology will become one of more than 100 Software-as-a-Service offerings in IBM's portfolio.
 


In a move to help marketers deliver more personalized experiences to customers, IBM has acquired Silverpop. A privately held software company based in Atlanta, Silverpop gives marketers cloud-based tools that automate personalized customer engagements in scalable environments.

With the Silverpop acquisition, IBM also picks up 8,000 customers, including the likes of Mazda, Stonyfield Farm and AMD. Financial terms of the deal were not disclosed.

Big Blue is convinced that the acquisition will forward its position in marketing automation circles by virtue of Silverpop's real-time personalization technology. In fact, Silverpop sports award-winning real-time personalization technology. With Silverpop in its war chest, IBM offers a more complete customer segmentation solution for companies ranging from start-ups to global enterprises.

"The acquisition of Silverpop turbocharges IBM's ability to put the customer at the center of any organization," said Craig Hayman, general manager of Industry Cloud Solutions at IBM. "Now, nearly any marketing, commerce or customer service professional from any business will have the ability to deliver the kinds of personalized customer experiences that make a measurable impact on the brand experience and the bottom line."

Spanning the Purchase Funnel

Here's one example of the potential power Silverpop brings to IBM's table: A mobile-service provider can use the technology to discover if one of its prospects is an early technology adopter. If that's the case, the mobile service company could serve up permission-based marketing offers via mobile messages for the latest and greatest new smartphone just before the customer's contract expires.

But Silverpop also has an analytics component. The company can provide what IBM called "deep customer insights" and an "intuitive engagement engine." These technologies work to cut the complexity of omnichannel marketing. The promise is easier personalization of the customer experience regardless of what phase of the purchase funnel the customer is in.

We caught up with Charles King, principal analyst at Pund-IT, to get his take on the acquisition. He told us Silverpop should be a very good addition to IBM's Smarter Commerce portfolio.

"The company's solutions for gathering consumer information and using that data to craft personalized sales messages and campaigns helps its clients literally put their customers first," King said. "That should make Silverpop a valuable asset for both IBM and the 140-plus company partners leveraging those solutions."

The Big Picture

One of the compelling aspects of Silverpop's technology, which becomes one of more than 100 Software-as-a-Service offerings in IBM's portfolio, is its reported relatively inexpensive, cost-effective deployment that doesn't demand much technical knowledge.

In other words, marketing, e-commerce and service professionals don't have to wait on IT to design, execute and measure personalized interactions that drive customer acquisition efforts, drive sales and build brand loyalty.

Bill Nussey, CEO of Silverpop, is confident that his team has solved one of the most complex challenges facing marketers today. Of course, he also realizes that IBM's portfolio and global partner ecosystem will help the companies advance the mission to "build customer relationships one at a time on an even grander scale."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Applications
1.   VMware Buys CloudVolumes' V-Apps
2.   Popular Mailbox App Comes to Mac
3.   9 Norton Security Products Are Now 1
4.   Infor Buys Cloud CRM App Saleslogix
5.   Plan Your Move from Windows 7 Now


advertisement
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Popular Mailbox App Comes to Mac
Takes to-do list approach to the inbox.
Average Rating:
9 Norton Security Products Are Now 1
Symantec takes software-as-service tack.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.