Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Innovation
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Kickstarter
Kickstarter's Kicking Business Up a Notch

By Nancy Owano
July 25, 2013 1:06PM

    Bookmark and Share
Watch for an interesting shift in crowdfunding, with Kickstarter as a signpost. Kickstarter calls itself "the largest funding platform for creative projects." While it was famous first for launching starry-eyed college students into the market, Kickstarter has become a marketforce of its own, giving businesses and creative ventures more options to innovate.
 



Why is an established photography company like Lomography chasing Kickstarter to help position its new camera lens as the next big thing? It's simple: Kickstarter, a website that acts as a platform to fund new projects, has grown from its humble beginnings to become the most well-known crowdfunding platform. In fact, Kickstarter has become a key source for tech companies and many others to generate capital for launching their own 'next big thing'.

Lomography is using Kickstarter, which was founded just four years ago, to help generate funds for launch of its new Petzval DSLR (Digital Single Lens Reflect) Lens. The new device is unique because it takes the legendary high-quality glass art lens made in Russia and brings it up to 21st-century levels. It offers Petzval's super-sharp centers and bokeh (background blur) effects, together with mounts for Canon EF- and Nikon F-compatible cameras and other modern development feats.

But having a solid or unique product is not always enough to ensure success. Having the funds to produce and promote any new product is essential, explaining why Lomography and so many other companies, both large and small, are turning to Kickstarter for help.

So far, it appears Lomography has chosen its funding platform well. At the time of this writing, the company had already exceeded its $100,000 goal by raising $162,495 -- and there are still 29 days to go.

The Big Picture

While the Lomography Petzval Portrait Lens has already grabbed the interest of design shops as well as personal photography fans, something else is significant: What does the Lomography campaign say about businesses and crowdfunding?

After all, these are not lab students using a neighborhood sub shop as a home office. Lomography is an established business that is over 10 years old.

Companies are turning to Kickstarter to test what potential buyers might think about their products, to build on campaign successes when approaching next-phase backers, and also to get more ideas from eager supporters. Scientific researchers are also turning to Kickstarter to fund their own projects.

By relying on such a platform, entrepreneurs and others can better cushion themselves against the risks of failed products or creative endeavors that don't get off the ground.

Daqri Takes Campaign Route

Another case is Daqri, an established augmented reality (AR) company that has worked in over 1,000 media campaigns as well as in the medical, education and manufacturing sectors. Daqri recently turned to Kickstarter for the first time. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Innovation
1.   GoTenna: Work-Thru for Dead Zones
2.   'May I Help You?' Asks Jibo the Robot
3.   Novartis, Google Team for Smart Lens
4.   Apple iWatch Set To Rock the Market
5.   LG Unrolls a TV Screen That Rolls Up


advertisement
GoTenna: Work-Thru for Dead Zones
Turns phone into texting Walkie-Talkie.
Average Rating:
Apple iWatch Set To Rock the Market
The name of the game: brand loyalty.
Average Rating:
LG Unrolls a TV Screen That Rolls Up
Is there a purpose for such flexibility?
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.