Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Personal Tech
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
iOS7 and the Tantalizing Potential of Apple TV
iOS7 and the Tantalizing Potential of Apple TV

By Chris OBrien
May 12, 2014 9:26AM

    Bookmark and Share
A stealth hit, the increasingly popular Apple TV has brought in $1 billion in hardware and software sales in the last year. Now it seems like there is enormous opportunity for Apple to expand Apple TV by turning it into a gaming hub as well as a media streaming device. New controller options in iOS 7 have had rumors swirling for months now.
 


With Apple's Worldwide Developers Conference one month away, it's a good time to turn our attention to what the company has planned in terms of software and services.

With sales of iPads potentially flattening out, analysts have been itching for the company to do more to leverage the ecosystem of users it has built. And one of the most tantalizing prospects for doing that is the increasingly popular Apple TV.

This stealth hit has brought in $1 billion in hardware and software sales in the last year. Now it seems like there is enormous opportunity for Apple to expand Apple TV by turning it into a gaming hub as well as a media streaming device.

Count Bruce Hawver, chief executive of SteelSeries, among those who are eager to see Apple expand Apple TV into gaming. SteelSeries launched the first wireless gaming controller for iOS 7 devices earlier this year.

"There's just a massive opportunity there," Hawver said in a recent interview. "There's no question there's consumer demand for something like that. Apple is one of the players that's in a position to capitalize."

At the moment, the latest reports indicate that Apple is unlikely to introduce new Apple TV hardware, or any wearables for that matter, at WWDC.

Still, there have been rumors that Apple is planning big changes to Apple TV. Back in February, Mark Gurman of 9to5mac.com reported that the upgraded box included:

"...references to iOS 7's new Game Controller framework. However, it is unclear if those frameworks are just left over from the iPhone, iPad, and iPod touch or if they indicate confirmation of Game Controllers being able to connect to the next-generation Apple TV product."

More on why that's important in a second.

First, though, Apple is not the only company possibly exploring the potential for delivering gaming to TVs in ways that don't include consoles like Sony's Playstation or Microsoft's Xbox One.

In the last few weeks, Amazon trotted out Fire TV. And Google leaked word of its Android TV plans. And now comes news that Comcast is working on a deal with Electronic Arts to let customers stream video games to their TVs.

Amazon boasts that the Fire includes more than 100 games with "thousands more coming." And according to the Verge, which broke the news of Google's Android TV plans, the service will include "movies, shows, apps, and games."

Great, but it still seems like Apple has the potential to push far ahead here. And to get a better understanding of what that might look like, I reached out to Hawver. (continued...)

1  |  2  |  3  |  Next Page >

 


© 2014 Los Angeles Times (CA) under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Personal Tech
1.   New App to Manage Time Better
2.   Virgin Mobile Offers Custom Plans
3.   OkCupid Experiments with Daters
4.   Verizon Throttling Data Speeds
5.   MixRadio To Spin Off from Microsoft


advertisement
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
New App to Manage Time Better
Helping to organize your busy life.
Average Rating:
Protect Yourself from Identity Theft
Even if your data was compromised.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.