Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
Fiercely productive scanners
Average Rating:
Rate this article:  
Startup Bringrr Tags Things You Might Forget
Startup Bringrr Tags Things You Might Forget

By Barry Levine
January 14, 2014 10:40AM

    Bookmark and Share
If a tagged item is missing, a signal sent from your Bringrr reminder device is relayed to other reminder devices or Bringrr apps on other phones in the area, creating an ad-hoc all-points bulletin that quietly searches for your missing cat or whatever. If an item is found, you are notified securely and anonymously.
 



You arrive at the meeting and realize you’ve forgotten your wallet. That’s the scenario a company called Bringrr is trying to prevent by offering intelligent tagging, in another example of the potential daily impact of the emerging Internet of Things.

Here's how it works: A small Bringrr car charger/reminder device is inserted into the cigarette lighter in a car. The device lights up and issues a warning sound if any of the Bringrr tagged items are not in a 50-foot to 150-foot range when they are supposed to be. In addition to the reminder unit, coin-shaped, colorful BringTags can be attached to any item you might miss if you forgot it -- a smartphone, folder, wallet, eyeglasses case, even a wandering cat. The Bringrr charger/reminder can also charge any USB device.

Aldo Beqiraj, CEO and co-founder of the company, noted in a statement that “every time you start your car, Bringrr will search” for missing items. If anything that should be nearby is not, the unit will issue a flash and sound, and send a notification to an app on your smartphone to indicate what is missing. Items can be scheduled for given routines, such as carrying a tablet with you during working hours on weekdays but not outside those times. You can also ping a tag to simply find out where your keys are, for example. If you still can’t locate the item, a “panic button” causes the tag to sound.

Instrumentation of Objects

If a tagged item is missing, the entire Bringrr community goes into action. A signal sent from your Bringrr reminder device is relayed to other reminder devices or Bringrr apps on other phones in the area, creating an ad-hoc all-points bulletin that quietly searches for your missing cat or whatever. The company said that if the object is found, the owner is notified securely and anonymously, so that no Bringrr users are shown the physical locations of other people or their possessions.

Brad Shimmin, an analyst with industry research firm Current Analysis, told us that he likes “the overall move to instrument as many objects as possible,” as countless numbers of uncomputerized objects acquire the ability to transmit, receive or record data.

He compared Bringrr’s tags to near field communication tags that can create customized configurations for a smartphone when it enters a given location like an office as well as to Google’s announcement this week that it is buying intelligent thermostat vendor Nest, a sign that the intelligent home industry may be picking up steam.

BlueTooth Low Energy

The Massachusetts-based Bringrr, which launched just before Christmas, is currently attempting to raise funding via the crowdsourcing site Kickstarter. Its app is designed for iOS or Android devices, and even for Google Glass. The Glass app shows an image of a missing item. BringTags have replaceable batteries that are intended to last a year, and the use of Bluetooth low energy mode on the smartphone is designed to minimize battery drain.

During the fundraising campaign, the Bringrr unit is priced at $39, with the BringTags at $19 each. After the campaign, the price will rise to $49 and $25, respectively.

At least one other small company -- Tile -- is rolling out a similar tagging system for tracking items. Tile uses an app that tracks its Bluetooth low energy tile tags. The Tile tracking system searches for your possessions when you start your car. Tile also uses a network of other users’ tags to search a wider area for lost items, privately and without sharing item or location information.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   Report: Amazon Phone To Feature 3D
2.   Review: Galaxy S5 Features Useful
3.   Galaxy S5 Won't Sway iPhone Lovers
4.   Charge a Phone in 30 Seconds? Done
5.   Samsung Adding Anti-Theft Solutions


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Android Wear on Tap for Wearables
OK Google, what's really new here?
Average Rating:
Will Nadella Launch an Office for iPad?
New Microsoft CEO may act this month.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Apple’s iPhone?
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.