Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Cloud Computing
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Is Facebook Set To Launch a Mobile Ad Platform?
Is Facebook Set To Launch a Mobile Ad Platform?

By Jennifer LeClaire
April 21, 2014 1:57PM

    Bookmark and Share
Launching a mobile ad platform is “absolutely a great opportunity” for Facebook. The demographics Facebook collects offer very targeted advertising opportunities. Facebook can take a bigger chunk of mobile ad revenue from Google for sure by rolling out its own mobile ad platform, said Nipah Shah, founder of online marketing firm Jenysys Group.
 



Facebook has seen rapid growth in mobile advertising. So rapid, in fact, that the social media giant is reportedly getting ready to launch its own mobile advertising platform that would go head-to-head with Google’s AdMob.

The rumored move comes at a time when spending on mobile ads is soaring. Worldwide spending on mobile ads is expected to hit $31.5 billion in 2014, according to new figures from eMarketer. That's after a huge 2013, when global mobile ad spending spiked 105 percent to $17.96 billion.

In fact, eMarketer’s results reveal that mobile ad spending will make up nearly 25 percent of total digital ad spending worldwide. Of course, it’s not surprising that Facebook and Google are taking the lion’s share of those mobile ad dollars. But it seems Facebook is not content.

Facebook Wants More

With eMarketer predicting that mobile advertising revenue will rise even higher in 2014, Facebook may soon follow in the footsteps of Apple and Google to launch its own mobile ad network that taps into its deep database of member profiles to serve targeted ads.

News reports have Facebook making an official announcement at the F8 developer conference in San Francisco later in April. Facebook could not immediately be reached for comment. But a deeper look into Facebook’s current mobile ad success suggests developing its own mobile ad platform could be more than just a wild rumor.

Facebook revealed its fourth quarter 2013 earnings in January. The company generated $2.59 billion in revenue. At $1.25 billion, mobile ad dollars made up a strong 53 percent of that total.

Can Facebook Beat Google?

We caught up with Nipah Shah, founder of online marketing firm Jenysys Group, to find out if launching a mobile ad platform is the right move for Facebook. Shah told us it’s “absolutely a great opportunity” for the social network.

“The demographics they collect offer very targeted advertising opportunities. Facebook can take a bigger chunk of mobile ad revenue from Google for sure,” Shah said. “I already switched all my and my client advertising from Google to Facebook.”

Shah may not be the only one. Although many were skeptical about Facebook’s mobile prospects in the early days, eMarketer figures the rapid clip at which mobile has taken over the social media giant’s ad revenue share points to the company’s mobile future.

For example, in 2012 only 11 percent of Facebook’s net ad revenues worldwide came from mobile. What a difference a year makes. In 2013, that figure jumped to 45.1 percent, according to eMarketer.

Where does Facebook go from here on the mobile ad front? EMarketer estimates that mobile will account for 63.4 percent of Facebook’s net digital ad revenues in 2014. Meanwhile mobile accounted for 23.1 percent of Google’s net ad revenues worldwide in 2013, and eMarketer predicts its share will increase to 33.8 percent this year.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Cloud Computing
1.   Oracle Updates Database, Linux Products
2.   Cloud Wars: AWS vs. Microsoft, IBM
3.   Yammer Moved to Office 365
4.   IBM, California Partner in the Cloud
5.   Dropbox for Business Boosts Security


advertisement
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
Avaya Pressing Hard on Cloud-Based UC
Provides easier, faster provisioning.
Average Rating:
Cisco Woos More Devs with DevNet
To create new network-aware apps.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.