Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud & Virtualization Applications Unified Communications More Topics...
Create customer loyalty.
Redefine sales performance.
Microsoft Dynamics CRM

Find out more
Mobile Tech
Panasonic Toughbook® mobile computers
Average Rating:
Rate this article:  
Windows Phone Now No. 3 Platform, Report Says
Windows Phone Now No. 3 Platform, Report Says

By Adam Dickter
February 7, 2013 2:27PM

    Bookmark and Share
"BlackBerry shipments reached a new low, whereas Windows Phone based smartphone shipments reached a new high during Q4 2012," said analyst Neil Shah of Strategy Analytics. As an explanation, Shah said both Nokia and HTC, which also makes Windows phones, expanded their presence on the shelves of three out of the four top U.S. carriers.
 



BlackBerry's struggles last year may have given a boost to software Relevant Products/Services giant Microsoft Relevant Products/Services and its biggest hardware partner, Nokia, in the race for third place in the U.S. smartphone market, a report says.

Apple's iPhone and the range of devices powered by Google's Android Relevant Products/Services operating system still hold the top spots here. But Windows Phone has pulled ahead of devices made by Canadian BlackBerry (formerly known as Research In Motion) for the first time since 2006, according to the Wireless Smartphone Strategies service of research firm Strategy Analytics.

Androids Stumble?

According to Strategy Analytics, market share for Windows Phone in the U.S. reached above 3 percent, whereas BlackBerry dipped just below 2 percent of total smartphones shipped in the fourth quarter. Apple and Android captured the rest of the market.

The Boston-based firm also saw some slippage for Android in total 2012 shipments for the first time since Android's debut in 2007, raising the question of whether the open-source platform, available on dozens of devices by numerous manufacturers, is reaching its peak. The same question was asked about iOS after sales of the iPhone 5 fell short of some Wall Street projections in the fourth quarter of 2012.

Data from Nielsen Research for the third quarter showed Microsoft with only a 2 percent market share in the U.S. compared with Research In Motion's 7 percent.

"BlackBerry shipments reached a new low, whereas Windows Phone based smartphone shipments reached a new high during Q4 2012," said analyst Neil Shah of Strategy Analytics.

As an explanation, Shah said both Nokia and Taiwan-based HTC, which also makes Windows phones, expanded their presence on the shelves of three out of the four top U.S. carriers, which actively promoted those devices.

Also, "a bunch of differentiated and high-value Nokia branded apps Relevant Products/Services, services and technologies such as Nokia Drive, Nokia Music, Nokia City Lens, PureView camera, Wireless Charging, etc., helped Nokia to drive demand and capture the lion's share of those Windows Phone volumes. Nearly three out of five Windows Phones shipped in Q4 2012 were Nokia Lumia smartphones."

We asked Shah if sluggish BlackBerry sales at the end of last year may be a result of waiting for release of the updated BlackBerry 10 operating system and a new line of devices this year.

"I estimate overall very few people were really 'anticipating' for the new BlackBerry smartphones," he responded. "It was rather due to the continued nose-diving demand for the BlackBerry platform in Q4 2012 in contrast to the rising interest for devices from competing platforms."

Head-On Collision

"However, this hype for the new BlackBerry 10 has built up post-launch rather than spiking in Q4 2012 to affect BlackBerry holiday season sales."

That means 2013 should shape up for an interesting competition between the BB10-based portfolio at multiple carriers and the flagship Windows Phone devices.

"It's actually going to be Nokia vs. BlackBerry in second half of 2013," Shah concluded. "While both will actively compete with each other, they will also try to capture share away from market leaders Apple and Samsung."
 

Tell Us What You Think
Comment:

Name:

Product Information and Resources for Technology You Can Use To Boost Your Business

Enterprise Hardware Spotlight
Samsung Offers Tiny, Superfast PCIe SSDs for Ultrabooks
Solid-state drives are continuing their march forward. On Monday, Samsung Electronics announced it has started to mass produce the first PCI-Express 3.0 SSDs for the new wave of Ultrabooks.
 
Amazon.com Joins 3D Printer Craze, Enabling Wide Availability
Commercially available 3D printers have recently moved from being expensive hobbyist devices to being pricey but accessible consumer and manufacturing machines. And now, Amazon.com will sell 3D printers & supplies online.
 
New Facebook Data Center Uses All Home-Grown Servers
Facebook has opened its new data center in Lulea, Sweden. The data center is a first in two ways: the first in Europe and the first to be equipped with all Facebook-designed, Open Compute servers.
 

Mobile Enterprise Spotlight
Why Google's Project Loon is Smart Business
Google is once again proving that it's much more than a search engine or even a mobile-device company, with Project Loon. The initiative aims to bring "balloon-powered Internet" to isolated areas of the world.
 
Authorities Want Smartphone 'Kill Switch' To Fight Thefts
Law enforcement authorities are calling on the smartphone industry to adopt "kill switch" technologies that would deter theft by squeezing the market for selling stolen devices, which would be worthless if "bricked."
 
Small Business Gets Boost from Mobile Marketing
Aside from the requisite e-commerce tricks, small businesses are turning their attention to the mobile arena to engage social media-savvy customers, as mobile marketing tools offer more channels.
 

Enterprise Technology Spotlight
New Facebook Data Center Uses All Home-Grown Servers
Facebook has opened its new data center in Lulea, Sweden. The data center is a first in two ways: the first in Europe and the first to be equipped with all Facebook-designed, Open Compute servers.
 
Cisco Telecom Router Ready for Internet Traffic Flood
The Carrier Routing System-X unveiled by Cisco for the telecommunications industry is a 400 Gbps per slot system that can be expanded to nearly 1 petabit per second, enough to deal with the coming flood in demand.
 
HP's IT in a Box Targets SMBs by Using Google Apps
Hewlett-Packard is partnering with Google on HP SMB IT in a Box, which it bills as a "one-stop shop" solution for small and medium business customers. The move is likely to ruffle Microsoft's feathers.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud & Virtualization | Applications | Unified Communications | Mobile Tech | Hardware | Business Intelligence
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2013 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.