News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Personal Tech / T-Mobile Nixes Int'l Roaming Surprises
Is your endpoint data protected?
T-Mobile Scrubs International Roaming Surprises
T-Mobile Scrubs International Roaming Surprises
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
OCTOBER
10
2013



The so-called "uncarrier" is pushing the wireless envelope once again. This time T-Mobile is addressing a pain point for international travelers: roaming charges.

T-Mobile is delivering unlimited global data at no extra charge in more than 100 countries. The company held a concert in New York’s Bryant Park featuring Shakira to help get the word out.

“The cost of staying connected across borders is completely crazy,” said John Legere, president and CEO of T-Mobile U.S. “Today’s phones are designed to work around the world, but we’re forced to pay insanely inflated international connectivity fees to actually use them. You can’t leave the country without coming home to bill shock. So we’re making the world your network -- at no extra cost.”

Making Roaming Predictable

T-Mobile’s market research offers a compelling case for its latest competitive move. The firm noted that Americans take about 55 million trips to destinations outside the U.S. every year. When U.S. customers use their phones abroad the way they normally do at home, their costs often total $1,000 a day or more.

The company’s research shows that more than 40 percent of customers turn off data roaming completely. Another 20 percent say they would if they knew how. The toll these roaming fees take on individuals and businesses is huge and T-Mobile aims to win some customers by eliminating them.

Starting Oct. 31, T-Mobile’s Simple Choice customers get unlimited data and texting and pay a global flat rate of 20 cents per minute for voice calls when roaming in those same countries. The company also introduced the Stateside International Talk & Text feature for discounted calling and texting from the U.S. to all Simple Global countries. For a monthly fee of $10 a month, customers are assured they will never pay more than 20 cents a minute to any number.

The Competition Must Respond

We caught up with Mark Lowenstein, managing director at Mobile Ecosystem, to get his thoughts on the new offers. He told us T-Mobile should be applauded for taking on what he calls the last bastion of 1970s era telecom: international wireless roaming.

“Voice and data roaming costs have been a huge pain point for international travelers. International roaming rates often exceed a 10 times premium for voice, data, or text compared to comparable plans in the U.S. or in users' home countries,” he said. “No longer will travelers have to look at rate tables before embarking on a trip, or have to navigate the maze of "local SIM" and other options they have taken to protect themselves.”

As Lowenstein sees it, the move is an important differentiator for T-Mobile, especially for postpaid users and those in the business market where the company is anxious to gain share. He said T-Mobile appears to be especially going after AT&T, which has been the most aggressive of the U.S. operators in offering international packages of various sorts to subscribers.

There is a downside: the data rate for unlimited data defaults to EDGE-type speeds, which T-Mobile pegs at about 128 Kbps. That might be enough for e-mail and light Web browsing, but it doesn’t compare to what most customers are used to in a 3G and 4G world. Lowenstein said T-Mobile is offering a Speed Boost option at various price scales to solve the problem.

“I expect T-Mobile's competitors, especially AT&T, to respond aggressively,” he said. “I also expect that T-Mobile will eventually improve the standard speed offering that's part of Simple Choice for travelers to include a more generous 3G option, especially as it re-negotiates roaming rates with international operators.”

Read more on: T-Mobile, AT&T, Data Plans, 3G, 4G, Edge, Smartphone
Tell Us What You Think
Comment:

Name:

M Prushothma Rao:

Posted: 2013-10-12 @ 7:00am PT
This is a bold step that will probably set a new rates-slashing trend on roaming charges. We expect to see a lot of Operators from different geographical areas form partnerships that enables their subscribers to use the local network without incurring ridiculous roaming charges. There are also solutions in store that enable the roaming subscribers to receive instantaneous alerts on the prevailing local rates as soon as they arrive at their destinations. We expect with these developments, bill shocks on travel to reduce significantly. www.policychargingcontrol.com

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN PERSONAL TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.