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Apple Rumor Mill Predicts iPhone App Sharing By Frederick Lane June 3, 2009 2:11PM     Apple's WWDC is nearly upon us, and with the news that Apple is scheduling the release of the iPhone OS 3.0, speculation is swirling that Apple's new iPhone OS will allow peer-to-peer iPhone app sharing. iPhone app sharing would allow users to test apps and help Apple stave off competition from the Android Market and other competing app stores.   Related Topics Apple Google iPhone Smartphone App Store Mobile Software BlackBerry App World Android Market Latest News What's in Store for Apple's iOS 7? Reality TV's New Stars: Small Biz Soundbars Up the Ante on TV Sound Google Glass Raises Privacy Concerns Pentagon Gives iOS 6 Security OK Even as the Electronic Entertainment Expo continues in full swing in Los Angeles, preparations are under way for Apple's much-anticipated Worldwide Developers Conference (WWDC) just up the coast in San Francisco. Banners are being hung -- the first declares "One Year Later. Light Years Ahead," a reference to Apple's phenomenally successful App Store -- and rumors are ricocheting around the blogosphere. The rumor mill was stoked earlier this year by the announcement that Apple has scheduled the release of the iPhone OS 3.0 at this year's WWDC. That news was quickly followed by hints of an updated iPhone, leading bloggers and tech writers to spend hours scouring beta code and patent applications for clues to new features. Share and Share Alike One of the more intriguing possibilities, BusinessWeek reports, is that the new version of the iPhone OS may allow iPhone users to share applications directly with their friends. Over the next five years, the market for mobile applications is expected to climb to a staggering $25 billion. The very popularity of mobile applications, however, makes it increasingly difficult for publishers to stand out among the myriad offerings, or for consumers to easily find applications that interest them. Microsoft 's Zune, which allows users to share music content via Wi-Fi , has already demonstrated the power of a friend's recommendation in driving the sale of music tracks. A similar feature could help steer iPhone users to useful or interesting options among the App Store's 35,000 (and counting) products. As is typically the case for the notoriously secretive company, Apple's press office offered a firm "no comment." "We've made no announcements at this time," said Apple spokesperson Jennifer Bowcock. Mobile Peer-to-Peer Over the past few months, five different versions of the beta software for iPhone OS 3.0 have appeared; the most recent is the first to contain any suggestion of app sharing. The marketplace may be forcing Apple's hand. In addition to the evident popularity of music sharing on the Zune, sources within the Android community told BusinessWeek that Google software developers are actively considering the possibility of peer-to-peer app sharing and gifting. A successful app-sharing capability would address one of the long-standing gripes among iPhone app developers and customers: The lack of an easy way to test applications before purchase (hence the large number of apps with "lite" versions). A sharing capability would presumably come with the ability to try out the app before purchase is required. Although Apple's App Store holds a dominant position in the mobile app market, having recently crossed the "one billion apps served" threshold, it is evident that there is little opportunity for Apple to rest on its laurels. The company's erratic and often-inexplicable app-approval process has created opportunities for competitors (particularly the wide-open Android Market), and absent innovation, Apple will find itself increasingly challenged. Let the games be shared!   Based on your interest in this article, here's something that may be of interest to you also: (Why?) This article relates to the following term(s) that also match our recommendation: Google. (Close) Recommended Reading: Search & Destroy: Why You Can't Trust Google Inc. Synopsis: This is the other side of the Google story. In Search & Destroy, Google expert Scott Cleland, shows that the world's most powerful company is not who it pretends to be. Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep's clothing. Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Stingray Traffic Manager on Amazon Web Services - Deliver Fast, Secure, and Available Applications. Looking to combine advanced load balancing with the application delivery features on Amazon Web Services? This process will allow you to run Stingray™ software on Amazon AWS using an Amazon account of your choice. Click here to view the complete range of Riverbed Stingray products on AWS.  Applications 1.   HP and SAP Team on HANA Database 2.   MS Dynamics Saving Revlon Millions 3.   Upbeat BlackBerry Unveils Q5 Phone 4.   Google, Microsoft Battle Over Apps 5.   HP Boosts Data Center IT Automation HP and SAP Team on HANA Database Large-scale, in-memory data analytics. Average Rating: HP Boosts Data Center IT Automation With new tools for developers and cloud. Average Rating: Tool Finds Cheap Flights -- Eventually Insight tool crunches the data for you. 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Network Security Spotlight

Syrian Electronic Army Hacks Financial Times The Financial Times is the latest victim of the Syrian Electronic Army, a group that supports Syrian President Bashar al-Assad. The U.K.-based newspaper said a blog and its Twitter accounts were hacked.   Patch Tuesday Hyper Focuses on IE 8 Microsoft on Tuesday issued 10 security bulletins that fix 33 vulnerabilities. These updates include MS13-038, which will address the Internet Explorer 8 issue described in Security Advisory 2847140.   Surge of Venture Capital Buoys Tech Security Sector With companies and governments spending billions to repel cyberthreats, a surge of venture capital is pouring into companies developing cybersecurity technologies, the front line of the conflict.

Enterprise Hardware Spotlight

U.S. Defense Department Gives iOS 6 Security OK In a vote of confidence for Apple's iOS devices, the Defense Department has given the all-clear for employees to use iPads and iPhones for work. But only those running iOS 6, and only if issued by the government.   Cisco Surges After Profit Exceeds Analysts' Estimates Networking equipment giant Cisco's net income jumped 14 percent in the latest quarter as revenue at all four of its divisions rose for the first time in a year and a half, as tech spending increases.   HP and SAP Team To Advance HANA Database Technology The two tech leaders are working on a system that SAP says could fundamentally change the database market. HANA is SAP's technology that keeps data in-memory, for super fast processing.

Mobile Enterprise Spotlight

What's in Store for Apple's iOS 7? There's been talk recently that Apple's products are beginning to coast on their glorious past. So, with Apple's big Worldwide Developers Conference opening next month, speculation is heating up.   Google Glass Raises Congressional Privacy Concerns The buzz around Google Glass continues, but it's not all good. Some in Congress have questions. "We are curious whether this new technology could infringe on the privacy of average Americans," their letter to Google says.   Windows Phone Now No. 3 in Market, BlackBerry No. 4 Has Microsoft Phone moved into a coveted though distant third place for smartphone platforms behind Google's Android and Apple's iOS? A new report says yes, while BlackBerry has slipped to No. 4.

Enterprise Technology Spotlight

U.S. Could Use Cyberattack on Syrian Air Defenses The Pentagon has cyberattack capabilities that allow the U.S. military to help blind Syrian air defenses without firing a shot -- abilities central to a debate over whether to intervene in the 2-year-old civil war.   HP and SAP Team To Advance HANA Database Technology The two tech leaders are working on a system that SAP says could fundamentally change the database market. HANA is SAP's technology that keeps data in-memory, for super fast processing.   Cloud Computing Gains Another Competitor with Google Amazon Web Services and Microsoft Azure now have a full-on rival in Google, with its I/O announcement that it is opening its hosted Compute Engine environment for virtual machines to all comers.

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