News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Mobile Tech / Going Mobile: Intel To Focus on Atom
DDoS Protection Powered By Verisign
Going Mobile: Intel To Focus on Low-Power Atom Processors
Going Mobile: Intel To Focus on Low-Power Atom Processors
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
01
2013


Intel is making its move on the mobile front. As the market transitions from PCs to mobile devices, Intel CEO Brian Krzanich is aiming more resources to chipsets for smartphones and tablets.

Krzanich told reporters in San Francisco on Monday about his plans for the Atom chip. According to a report in Bloomberg, he admits the company resisted the shift in emphasis from PCs but is now embracing the opportunity.

The opportunity is real. According to IDC, global tablet shipments are booming at the expense of PCs. By 2015 tablets are expected to outpace PC sales. Given that Intel has less than 1 percent of the mobile market, according to Sanford C. Bernstein & Co., Intel needs to make a move.

Can Intel Shift the Market?

Charles King, principal analyst at Pund-IT, said that although chips based on architecture from U.K.-based ARM Holdings have largely dominated mobile products, Intel has been on a mission to increase the combination of performance and power efficiency for the last couple of years.

"The results have been pretty spectacular. It's no longer the apple and oranges comparison between Atom and ARM that is has been in the past. Intel's Atom is getting closer and closer to a level of parity with ARM," King told us. "The question is whether or not there's going to be enough to bring developers and handsets and other device makers into Intel's camp."

King has a good feeling Intel's efforts will pay off. In fact, he said, at the point where Atom becomes more viable for the mobile market, he believes it will spark strong interest and activity among Intel's traditional partners to jump into that space. The result: competition and innovation, which will benefit consumers and businesses over time.

Driving Innovation

"ARM is a very impressive technology and my hat is off to both the ARM company and the many partners they've got who manufacture silicon and products based on those chips," King said. "But we've seen many times in the past where Intel put their mind to entering and winning a market -- and they are pretty tough to beat."

As King sees it, Intel has at times lagged behind either in features or functionality, but the company has enough experience, brilliant employees and financial deft to catch up and often overtake other players.

"A very competitive, innovative Intel has tended to make most every market a more interesting one and a more competitive one in ways that benefit customers," King said. "I would expect to see the same kind of dynamic play out in mobile."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.