News & Information for Technology Purchasers NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note
Cloud Computing
24/7/365 Network Uptime
Average Rating:
Rate this article:  
SAP Ready To Tackle Oracle in the Cloud and Database Market
SAP Ready To Tackle Oracle in the Cloud and Database Market

By Barry Levine
January 30, 2012 9:50AM

    Bookmark and Share
SAP has targeted small-to-medium businesses, with several SAP product lines tailored for those needs, while Oracle has provided fewer efforts focused at that segment. Otherwise, there are few differentiators in many overlapping product areas between SAP and Oracle in terms of price, system integration or functionality.

Coming off a great 2011, with a 25 percent jump in software revenue, SAP is ready to set the bar even higher for the year ahead. The German-based enterprise-software maker plans to focus aggressively in the database and cloud computing market for business users, competing head on with Oracle.

On Wednesday, the company held a news conference in Frankfurt to outline a plan building on its success and targeting new opportunities.


SAP said it will support an Enterprise Resource Planning (ERP) module for its HANA in-memory database platform by the end of this year. The new module will include programs for financials, human resources, and operations. It will be offered as part of SAP's Business Suite product family, which is also being developed for HANA.

HANA, which uses memory to store data instead of disks, has been an instrumental part of the company's successful 2011 year. The HANA acronym stands for High-performance ANalytic Appliance, and refers to a system of hardware from third-party vendors that is optimized to work with SAP's advanced HANA technology. SAP reports that HANA's high-performance capabilities enable companies to crunch data faster and more efficiently than ever before.

Going Head to Head

Traditionally, SAP has been the king of ERP, with 24 percent of the market in 2010, followed by Oracle at 18 percent. From this position of strength, SAP said that it will use ERP on HANA as a key driver in its goal to become the leading database company.

But that is, indeed, an ambitious goal. According to industry research firm Gartner, Oracle had 48 percent of the 2010 database market, while SAP had only about 2 percent.

SAP's co-CEO Jim Hagemann Snabe told news media that in-memory database technology -- like that used in SAP's HANA appliance -- is changing the database market, and will spearhead SAP's effort to eclipse Oracle.

SAP has been a leader in Enterprise Resource Planning since its early years. In contrast, Oracle moved into the world of enterprise apps more recently from its database origins, largely driven by acquisitions of other software providers including Siebel, PeopleSoft, and JD Edwards, over the past several years.

SAP's acquisitions of database provider Sybase in 2010 and business-intelligence software vendor Business Objects back in 2007 are helping level the playing field, enabling SAP to become more competitive with Oracle.

SAP has targeted small-to-medium businesses, with several product lines tailored for SMB needs, while Oracle has provided fewer efforts focused at that segment. Otherwise, there are few differentiators in many overlapping product areas between the two in terms of price, system integration or functionality.

The Acquisitions Continue

Last month, SAP announced it was acquiring SuccessFactors, which provides cloud-based human capital management. Industry observers saw the move as an effort by SAP to shore up its position in cloud-based solutions, especially as Oracle moves more aggressively into the cloud.

Other SAP cloud apps include Business ByDesign for ERP, Sales OnDemand for CRM, Carbon Impact OnDemand for sustainability, and Travel OnDemand for expense reporting.

In October, Oracle announced it would acquire RightNow Technologies, a cloud-based customer-service software provider, best known for its CRM (customer relationship management) programs. Oracle is also providing cloud-based solutions for sales force automation, human resources, talent management, and social networking, in addition to databases and Java.

Oracle has said it will make RightNow a complete platform for customer service for B2C and B2B markets, with analytics, CRM, e-commerce, marketing, supply chain, and other functions.

Tell Us What You Think


APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.

 Cloud Computing
1.   VMware Rolls Out DR-as-a-Service
2.   Red Hat Unveils OpenShift Marketplace
3.   Dropbox Rolls Out Business Service
4.   AWS Launches Cost Explorer Utility
5.   VMware Horizon 6 Folds In AirWatch

Dropbox Rolls Out Business Service
For long, slow move into the enterprise.
Average Rating:
VMware Horizon 6 Folds In AirWatch
Delivers both published apps, desktops.
Average Rating:
IBM Mainframes Celebrate 50 Years
Unveils new cloud services for business.
Average Rating:


 Random Bytes
VMware Rolls Out DR-as-a-Service AWS Launches Cost Explorer Utility
Red Hat Unveils OpenShift Marketplace Dropbox Rolls Out Business Service
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.

Mobile Technology Spotlight
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 million, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.

NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.