Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Big Data
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Swipp Startup Launches
Swipp Startup Launches 'Social Intelligence Platform'

By Barry Levine
January 24, 2013 8:44AM

    Bookmark and Share
The Swipp app is simple to use, so that one only needs to pick a topic and then slide a finger across the slider bar. Swipp says one of its differentiators is that, instead of organizing social media data around authors or users, its data is organized around a specific topic, such as a person, place or thing.
 



Would you like to indicate your feelings about a topic via a sliding scale, and then see what zillions of others feel about the same thing? A Silicon Valley startup is betting you would, and that businesses will find this information useful.

The company, Swipp, is launching this week its "global social intelligence platform." Users find topics in their Swipp app on mobile devices or over the Web, and then slide a bar from hating that topic (-5) to loving it (+5). As the slider and number rating changes, a graphical face changes from a smile for liking to a frown for hating. Dark chocolate, for instance, might have a +3 score among 500 swippers.

The platform then indicates the average rating for that topic by others using the platform. Users can add a photo or a comment around that topic, and can filter the real-time information they receive about others' opinions by friends, location, age or gender. The company is also developing a gateway so that SMS text messaging can receive and display Swipp data.

'Social Ambassadors'

At launch, the platform is available in French, German, Spanish and Portuguese, as well as English, and the app is already populated with millions of terms to get the conversation going. The company said it is working with "an on-ground network of social ambassadors" in the U.S., U.K., Germany, Brazil and Spain to make sure users in those countries see local topics and trends.

CEO and co-founder Don Thorson said in a statement that, "for the first time in human history, we have over a billion people connected to each other, which has produced an enormous amount of data but very little insight."

He added that the company's goal is "to take all the ideas, thoughts and comments that are currently being lost and bring them together in meaningful new ways that can be used by people, businesses and developers alike."

'More Grandiose'

In addition to the consumer-facing platform, Swipp is also launching a Swipp Plus version for businesses and an API so that developers can integrate the service into their applications. The company sees Swipp widgets, for instance, being embedded into third-party Web sites so that the site owners can glean aggregate user input about content, products or other subjects.

The app is simple to use, so that one only needs to pick a topic and then slide a finger across the slider bar. Swipp says one of its differentiators is that, instead of organizing social media data around authors or users, its data is organized around a specific topic, such as a person, place or thing.

Andrew Frank, Research Director at Gartner, said that, while "there are limitations to Swipp's scientific usefulness," since the samples are self-selected, there will "probably be some marketers and advertisers" who will find this data interesting.

But Brad Shimmin, an analyst for Current Analysis, said that Swipp feels like a distillation of what is already available on such social sites as Pinterest, Yelp or Branch, except that Swipp "seems a lot more grandiose in its objectives." He suggested that Swipp may just be "trying to re-invent what has already been invented."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Big Data
1.   Facebook Experiment Now a Debate
2.   A Thumbs-Up for NSA Internet Spying
3.   NSA's Internet Monitoring Is Legal
4.   Gartner Rates IT Security Companies
5.   IBM Launches Big Data Cloud Service


advertisement
Facebook Experiment Now a Debate
Does it signal a power imbalance?
Average Rating:
A Thumbs-Up for NSA Internet Spying
Dizzying turnabout from privacy board.
Average Rating:
NSA's Internet Monitoring Is Legal
Study: Passes constitutional muster.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 
Russian Arrested in Hacking Case Filed in Seattle
The U.S. Secret Service has arrested a Russian man who is accused of hacking store computers to steal thousands of credit card numbers, charging him with bank fraud, identity theft and more.
 

Enterprise Hardware Spotlight
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.