Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
CRM Systems
Real-time info services with Neustar
Average Rating:
Rate this article:  
SAP Targets Oracle with Hybris Acquisition
SAP Targets Oracle with Hybris Acquisition

By Jennifer LeClaire
June 6, 2013 7:07AM

    Bookmark and Share
Commenting on the reasons behind SAP's acquisition of hybris, analysts Zeus Kerravala and Peter Sheldon point out that SAP has had a huge void in its offerings compared against arch rivals Oracle as well as IBM. SAP has been lacking an enterprise commerce platform, and that's made it difficult lately for SAP to beat out its top competition.
 



Enterprise software maker SAP AG is getting in on the summer acquisitions with a bet on e-commerce. SAP has announced plans to acquire hybris for its e-commerce technology, 500-company clientele, and more leverage against arch rivals Oracle, IBM, and Salesforce.com, in the areas of CRM and ERP.

Founded in 1997, Switzerland-based hybris (with a small 'h') offers an "omni-channel" commerce platform that incorporates Web, mobile, call center and store solutions. The goal is to help businesses sell more goods, services and digital content through every touch point, channel and device.

Hybris reports that more than 500 companies around the world are already using its e-commerce technology, including global B2B sites W.W. Grainger, Rexel, General Electric, Thomson Reuters, and 3M, as well as consumer brands Toys"R"Us, Metro, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. The company has operations in 15 countries.

$37 Billion and Counting

As SAP explains it, the hybris acquisition will position SAP to deliver a next-generation e-commerce platform with the choice of on-premise or cloud deployment. By integrating hybris technology, SAP said, it can offer new data and tools that enterprises need to optimize margins and customer loyalty.

"With hybris, SAP has made a decisive move to raise the stakes in customer relationship management and define the next-generation customer experience," said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. The execs didn't specifically call out competitor Salesforce, but it's clear that the company is hoping to edge in on the CRM market with its latest acquisition.

The company has noticed that consumers and businesses alike are demanding a seamless brand and shopping experience across all channels. SAP is also pointing to research that shows the e-commerce tech market is growing fast and is worth about $37 billion.

Countering Oracle and IBM

Zeus Kerravala, principal analyst at ZK Research, told us Oracle has made significant strides in customer simplicity and this acquisition is one of SAP's way of countering that move.

"A lot of the value of customer intelligence comes through the analytics tools, and obviously that's much harder to build than it is to buy," Kerravala said. "Certainly, this was SAP's fastest track to market. It does fill a pretty big void in their portfolio."

Peter Sheldon, Principal Analyst at Forrester Research, also pointed out that SAP has had a huge void in its offerings compared against Oracle as well as IBM. SAP, he explained, has been lacking an enterprise commerce platform, and that's made it difficult for SAP to compete effectively against IBM and Oracle. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 CRM Systems
1.   Salesforce To Dominate S.F. Skyline
2.   Salesforce Gets Industry Specific
3.   Gartner: IT Spending Rising this Year
4.   Watson Boosts Customer Engagement
5.   Data Center Plug-In Monitors Security


advertisement
Salesforce Gets Industry Specific
Connected cloud tools for six verticals.
Average Rating:
Watson Boosts Customer Engagement
Future of customer interaction tech?
Average Rating:
SAP, Adobe Ink Reseller Agreement
Joining commerce and digital marketing.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 
Canadian Teen Arrested for Heartbleed Hack
One week after the OpenSSL Heartbleed vulnerability was unveiled, Canadian authorities have made the first arrest -- a London, Ontario teenager -- connected to exploiting the security hole.
 
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.