Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
CRM Systems
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
SAP Targets Oracle with Hybris Acquisition

SAP Targets Oracle with Hybris Acquisition
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Commenting on the reasons behind SAP's acquisition of hybris, analysts Zeus Kerravala and Peter Sheldon point out that SAP has had a huge void in its offerings compared against arch rivals Oracle as well as IBM. SAP has been lacking an enterprise commerce platform, and that's made it difficult lately for SAP to beat out its top competition.
 


Enterprise software maker SAP AG is getting in on the summer acquisitions with a bet on e-commerce. SAP has announced plans to acquire hybris for its e-commerce technology, 500-company clientele, and more leverage against arch rivals Oracle, IBM, and Salesforce.com, in the areas of CRM and ERP.

Founded in 1997, Switzerland-based hybris (with a small 'h') offers an "omni-channel" commerce platform that incorporates Web, mobile, call center and store solutions. The goal is to help businesses sell more goods, services and digital content through every touch point, channel and device.

Hybris reports that more than 500 companies around the world are already using its e-commerce technology, including global B2B sites W.W. Grainger, Rexel, General Electric, Thomson Reuters, and 3M, as well as consumer brands Toys"R"Us, Metro, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. The company has operations in 15 countries.

$37 Billion and Counting

As SAP explains it, the hybris acquisition will position SAP to deliver a next-generation e-commerce platform with the choice of on-premise or cloud deployment. By integrating hybris technology, SAP said, it can offer new data and tools that enterprises need to optimize margins and customer loyalty.

"With hybris, SAP has made a decisive move to raise the stakes in customer relationship management and define the next-generation customer experience," said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. The execs didn't specifically call out competitor Salesforce, but it's clear that the company is hoping to edge in on the CRM market with its latest acquisition.

The company has noticed that consumers and businesses alike are demanding a seamless brand and shopping experience across all channels. SAP is also pointing to research that shows the e-commerce tech market is growing fast and is worth about $37 billion.

Countering Oracle and IBM

Zeus Kerravala, principal analyst at ZK Research, told us Oracle has made significant strides in customer simplicity and this acquisition is one of SAP's way of countering that move.

"A lot of the value of customer intelligence comes through the analytics tools, and obviously that's much harder to build than it is to buy," Kerravala said. "Certainly, this was SAP's fastest track to market. It does fill a pretty big void in their portfolio."

Peter Sheldon, Principal Analyst at Forrester Research, also pointed out that SAP has had a huge void in its offerings compared against Oracle as well as IBM. SAP, he explained, has been lacking an enterprise commerce platform, and that's made it difficult for SAP to compete effectively against IBM and Oracle. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 CRM Systems
1.   Infor Buys Cloud CRM App Saleslogix
2.   Health Agencies Use Dynamics CRM
3.   Desk.com: Video Customer Support
4.   Oracle Sues Oregon Over Exchange
5.   Dynamics CRM Online Extends Reach


advertisement
Health Agencies Use Dynamics CRM
To improve service and efficiency.
Average Rating:
Desk.com: Video Customer Support
Aiming for a better self-service option.
Average Rating:
Oracle Sues Oregon Over Exchange
State using software without paying.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 
Premier FBI Cybersquad in U.S. To Add Agents
After helping prosecutors charge Chinese army officials with stealing trade secrets from major companies and by snaring a Russian-led hacking ring, the premier FBI cyber-squad is getting a boost.
 
Apple Opens iCloud Data Center in China
Treading lightly, Apple acknowledged it has started to store encrypted iCloud personal data of some Chinese users on servers in mainland China, operated by the state-owned China Telecom.
 

Enterprise Hardware Spotlight
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 
Cisco Axes 6,000 Employees in Restructuring Plan
Faced with declining profits, Cisco is laying off up to 6,000 employees in the months ahead -- a whopping 8 percent of its global workforce. That's in addition to the 4,000 jobs Cisco cut last year.
 
Web Slows, Have Internet Routers Reached The Limit?
If you encountered problems connecting to the Internet on August 12, you weren't alone. Networking experts blame the wide-scale slowdown on outdated routing systems that are reaching their limits.
 

Mobile Technology Spotlight
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 
Sprint Comes Out with Data Guns Blazing
As its new CEO promised, Sprint has rolled out a new aggressively competitive price plan. The shared data plans promise twice the high-speed data and at lower prices than AT&T and Verizon Wireless.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.