HOME     MENU     SEARCH     NEWSLETTER    
NEWS & INFORMATION FOR TECHNOLOGY PURCHASERS. UPDATED 12 MINUTES AGO.
You are here: Home / Personal Tech / Who's Using Which Social Networks?
Build Apps 5x Faster
For Half the Cost Enterprise Cloud Computing
On Force.com
Pew Research Details Who's Using Which Social Networks
Pew Research Details Who's Using Which Social Networks
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
FEBRUARY
21
2013



Who are the biggest social media users, and, after top social site Facebook, what are the most popular networks? A new study from Pew Research Center looks at those questions.

"The Demographics of Social Media Users -- 2012" study found that the most frequent social media users are women aged 18 to 29. A whopping 67 percent of all Internet users employ Facebook, and Twitter is especially appealing to adults in the 18 to 29-year-old category.

Pinterest is used most by women, adults under 50, whites and those with some college education. Tumblr appeals most to adults in that prime 18 to 29 demo, as does Instagram. Tumblr also fares well with African-Americans, Latinos, women and urban residents.

Three-Way Tie

One of the key findings of the study is a fairly close three-way tie for second most popular social network. The king, of course, is Facebook, with two-thirds (67 percent) of all online adults using that service.

But second place is a different matter. Sixteen percent use Twitter, a rate which has doubled since November of 2010, and 15 percent are on Pinterest. Photo-sharing network Instagram comes close, with thirteen percent of respondents in this particular study saying they use it.

Women are about five times more likely than men to be on Pinterest, representing the largest gender gap revealed by the report. Thirteen percent of Net surfers share pictures on Instagram, which, with the margin of error, is essentially tied with Twitter and Pinterest. By contrast, the micro-blogging site Tumblr is used by only 6 percent of those online.

This is the first time that Pew Research has compared participation in the social networks by ethnic groups. Hispanics are the biggest users of social networks, with 72 percent of that group represented. Non-Hispanic African-Americans are second at 68 percent, while non-Hispanic whites are 65 percent.

Same by Education Level

Not surprisingly, the younger the age group, the higher the participation in social media. Eighty-three percent of 18 to 29-year-olds socialize, which drops by about twenty points for each major age group, until it hits 32 percent for those 65 and older.

Percentage-wise, more African-Americans and Latinos use Twitter and Instagram than do other ethnic groups. White women under 50 are Pinterest's biggest fans. Pew said it did not indicate percentages of Asian Americans because there were not enough respondents from that demographic to be statistically reliable.

Participation on social networks are about equal for all levels of education. It's also roughly equal for all income levels, except that about six percent more of those earning under $30,000/year use social media than the 65 percent of other income groups who socialize online. (continued...)

1  2  Next Page >

Tell Us What You Think
Comment:

Name:

Shattered:
Posted: 2013-02-20 @ 2:49pm PT
The reason why whites use social media less than blacks or hispanics is because they are very busy working and attending college. Also, they don't have a street gang to promote.

jdinsandiego:
Posted: 2013-02-19 @ 8:25pm PT
I'm already SICK of being referred to as a Non-hispanic White and the term is still pretty new. I'm white, period. I don't want to be defined as a non-hispanic any more than I want to be called non-black or non-jewish or non-asian or non-alien or non-undocumented or non-female or non-felon.

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY INTEREST YOU
ISACA® offers a global community of more than 115,000 IS/IT constituents in over 180 countries. We develop and deliver industry-leading certifications, education, research and business frameworks. We equip individuals to be leaders in the fast-changing world of information systems and IT - Learn More>
MORE IN PERSONAL TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

NETWORK SECURITY SPOTLIGHT
Sony is no stranger to breaches. Sony’s PlayStation Network was hacked in 2011 and attackers obtained 77 million user accounts. The latest attack comes against Sony Pictures Entertainment.

ENTERPRISE HARDWARE SPOTLIGHT
Chinese computer maker Lenovo got creative with the marketing campaign around its Yoga 3 Pro. Lenovo hired the Upright Citizens Brigade, a comic troupe, to help drum up visibility for its new device.

MOBILE TECHNOLOGY SPOTLIGHT
In its bid for the wearables market, Sony is reportedly developing a watch made out of electronic paper for release as soon as next year. The e-paper watch will emphasize style over tech innovations.

© Copyright 2014 NewsFactor Network, Inc. All rights reserved. Member of Accuserve Ad Network.