Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Personal Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Smartphone Market Up 43% in 2012, Strategy Analytics Finds
Smartphone Market Up 43% in 2012, Strategy Analytics Finds

By Barry Levine
January 25, 2013 2:25PM

    Bookmark and Share
Another report released this week from industry research firm IDC also showed a growing smartphone market, but those increases were not as impressive as in the Strategy Analytics report. IDC said 545 million smartphones were shipped last year, representing a 10 percent growth over 2011. That contrasts with Strategy Analytics' tally of 700 million sold.
 



The smartphone market continued its boom last year, increasing 43 percent over the previous year and keeping Samsung and Apple as its clear leaders. Those are key takeaways from Strategy Analytics' latest report, released Thursday.

A record 700 million units were sold in 2012, a boost from the 490 million in 2011. Fourth-quarter sales reached 217 million, compared with sales of 157 million in Q4 2011. However, the report noted that, as North American and Western Europe have become mature markets, global shipment growth slowed to 43 percent from 64 percent in 2011.

Samsung took 30 percent of the market, shipping a record 213 million smartphones -- the largest number of units a smartphone vendor has shipped in a single year and further evidence of Samsung's increasingly dominant position as the No. 1 handset maker. The previous record was held by Nokia, which shipped 100 million units in 2010.

Same Apple Share

Samsung's most popular models reached hit status, including the Galaxy Y and Galaxy Note 2, the latter which is sometimes referred to as a "phablet" because of its 5.5-inch screen. Apple now has a 19 percent market share, the same percentage it held the year before, although its shipments increased 46 percent year-over-year and reached 135 million last year. While Apple remains strong in developed regions like North America, it has only what the report called "a limited presence" in emerging markets such as Africa.

By themselves, Samsung and Apple account for half of all global smartphone shipments last year, and the report said the companies are solidifying their hold. The research firm attributed their strengthening position to large marketing budgets, extensive distribution channels and a strong lineup of products.

Once-dominant Nokia stayed in the third position last year, but its market share is now at 5 percent from a previous high of 16 percent in 2011. In fact, its fourth-quarter share was only 3 percent, compared with 12.5 percent for the same quarter of 2011.

'Opportunities for Challengers'

The key question is whether Nokia and Microsoft can rebound to secure a position for the Windows Phone platform in the mobile market. Strategy Analytics said Nokia's product portfolio has improved recently with the launch of such models as the Lumia 920, but that it "still lacks a true hero model in its range that can be considered an Apple iPhone or Samsung S III killer."

Another report released this week from industry research firm IDC also showed a growing market, but those increases were not as impressive as in the Strategy Analytics report. IDC said 545 million smartphones had been shipped last year, representing a 10 percent growth over 2011.

IDC found that the overall mobile phone market, which includes smartphones, grew by only 1.2 percent compared with 2011. That research firm noted that, even though Samsung and Apple remain dominant, there are "ample opportunities for challengers" that present such advantages as lower-cost devices. It cited Huawei and ZTE, which landed in IDC's Top 5 smartphone vendors by focusing on the global mass market.
 

Tell Us What You Think
Comment:

Name:





 Personal Tech
1.   'Right To Be Forgotten': 26 Questions
2.   Civil War Battle Sites Get Mobile App
3.   Is the Amazon Fire Phone a Winner?
4.   Internet of Things Comes to DIYers
5.   Review: Amazon's New Fire Phone


advertisement
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Protect Yourself from Identity Theft
Even if your data was compromised.
Average Rating:
Review: Amazon's Unlimited E-Books
Service has some distinct limitations.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.