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Salesforce To Nix Complex Identity Silos
Salesforce To Nix Complex Identity Silos

By Jennifer LeClaire
October 15, 2013 9:59AM

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Salesforce.com's new technology is a natural evolution of Force.com and the AppExchange. Identity is going to make the partner ecosystem even more valuable than it is today. But it’s not anything revolutionary from what I’ve seen so far, said Brad Shimmin, a principal analyst at Current Analysis.
 


In a move to make it easier for employees, customers and partners to sign on to any app on any device, Salesforce.com has rolled out Identity. The integrated identity service, built on the Salesforce platform, promises to eliminate complex identity silos so CIOs can deliver a productive and customized user experience across every Web, mobile and on-premises app.

Customers such as New England Biolabs, Sierra Club and Varsity Brands are already using Salesforce Identity to centrally manage the proliferation of apps and devices that are changing how businesses connect.

“The traditional information boundaries of a company are evaporating as new apps and devices have revolutionized how employees, customers and partners are interacting and sharing business data,” said Mike Rosenbaum, executive vice president of Salesforce Platform at Salesforce.com. “Salesforce Identity enables CIOs to accelerate this enterprise transformation with a single scalable identity solution for the connected world -- directly from the cloud platform they trust."

Easing the ID Management Pain

Legacy identity management solutions created well-defined boundaries around which employees could access critical business information, how they could access the data and on which devices. For decades, CIOs relied on these solutions to provision access across a finite number of on-premises apps and devices. However, Salesforce argues, the cloud and mobile revolution introduced a wide range of new, unsupported apps and devices to the enterprise that legacy solutions are incapable of managing.

This, the company said, forced IT organizations to painfully manage multiple identity silos, resulting in disconnected app experiences that decrease user productivity. What’s more, employees are connecting with customers and partners, sharing critical business information using apps and devices that the IT organization has not provisioned, adding yet another level of complexity and identity proliferation for the enterprise. Salesforce is convinced companies need a single identity solution for this new connected world.

"IDC anticipates the overall worldwide identity and access management market will increase to $6.9 billion in 2017," said Sally Hudson, research director for Identity and Access Management BuyerPulse at market research firm IDC. "BYOD and other consumerization trends, coupled with an increasing demand for cloud and SaaS delivery of traditional IT software, are transforming how enterprises approach identity management. Companies today must connect a growing business ecosystem of customers, employees and partners, and need identity solutions capable of managing this growth without adding complexity.”

Identity in Action

With Identity, a CIO can now provision a custom mobile app and an on-premises app from the same management console. An employee can log in once and immediately access every app he uses -- from Salesforce to Concur to Dropbox. A partner can be granted defined levels of access to the same business app used by an employee. (continued...)

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Ed.:

Posted: 2013-11-09 @ 10:29pm PT
Good point, thanks Mike.

Mike:

Posted: 2013-11-09 @ 3:14pm PT
"Premises" not "premise". A premise is the foundation of an argument. Pet peeve, sorry.



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


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