Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Mobile Tech
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Nokia Takes on BlackBerry with WhatsApp-Focused Asha
Nokia Takes on BlackBerry with WhatsApp-Focused Asha

By Jennifer LeClaire
April 24, 2013 11:01AM

    Bookmark and Share
Analyst Avi Greengart said Nokia, with the Asha 210 feature phone, was trying to hone in on the specific reasons why consumers buy smartphones. "Why do most consumers want a smartphone? In many case it's for social and communication apps....Nokia is still competing against the cheap BlackBerry phones like the Curve, so the QWERTY form factor is still relevant."
 


It's got many of the qualities of a smartphone, but it's a feature phone. It competes with low-end BlackBerry phones in emerging markets. And it's making headlines for including the first-ever WhatsApp button.

It's the Nokia Asha 210, which Nokia is billing as the "most social Asha yet" at an "affordable price" of $72. The Nokia Asha 210 supports Wi-Fi so people can log on to the Internet from more places, and a QWERTY keyboard. But it's the WhatsApp button that's turning heads.

WhatsApp Messenger is a cross-platform mobile messaging app that lets users exchange messages without having to pay for SMS. It works with iPhone, BlackBerry, Android, Windows Phone and Nokia devices. WhatsApp is offering its service for free on all Nokia Asha 210 devices with the WhatsApp button for the lifespan of the phone.

A Smart Feature Phone

But the Asha 210's social functions go beyond the WhatsApp button. The device also features support for Facebook, Twitter and popular e-mail accounts such as Gmail.

Consumers can also share photos and other content using Nokia's Slam feature. Slam works by enabling the transfer of content -- such as images or videos -- to another Bluetooth-enabled phone without the need to pair devices.

Avi Greengart, a principal analyst at Current Analysis, told us Nokia, with its latest feature phone, was trying to hone in on the specific reasons why consumers buy smartphones.

"Why do most consumers want a smartphone?" Greengart asks. "In many case it's for social and communication apps. In some of these markets Nokia is still competing against the cheap BlackBerry phones like the Curve, so the QWERTY form factor is still relevant."

Wanted: Super-Social Consumers

Timo Toikkanen, executive vice president of Mobile Phones at Nokia, said the device aims to give "super-social consumers new ways to express their personalities." He also mentioned its focus on allowing "people to easily update their social networks, stay in touch with friends and share user created content."

The Asha 210 is also equipped with a 2-megapixel camera that can be accessed through a dedicated button even when the keypad is locked. The camera offers a choice of image capture, editing and sharing options.

The Asha 210 leverages the Nokia Xpress Browser, which uses the company's cloud technology to reduce data consumption by up to 90 percent. The device also features Nokia Nearby, a Web app that lets people discover points of interest such as restaurants, shopping and ATM machines close to their location.

No Longer Dominating

"Nokia is selling up against low-end Android phones in emerging markets. So, yes, the Asha is a feature phone. But they are dropping Java applets on the phone out of the box. Many Asha phones also provide a suite of Java games," Greengart said.

The idea is to offer a Nokia phone at roughly the same price point as inexpensive, usually locally produced Android phones. Of course, Nokia would argue that it provides a better user experience and is more responsive.

"The Asha line has done reasonably well. Nokia sold more than 5 million units last quarter," Greengart said. "So the Asha line is definitely touching a nerve but I don't know that it's actually been as successful as Nokia would like it to be, given the growth in the low-end smartphone market and some of the problems it has seen in the feature phone segment in emerging markets, where its sales are down in markets where they used to dominate."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   OnePlus One Boasts Android Weapon
2.   Samsung: $2.2B Too Much for Apple
3.   Review: Windows Phone Advances
4.   Microsoft-Nokia Deal Closes this Week
5.   Samsung Data Center Catches Fire


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Zebra Buys Motorola Enterprise Biz
Pays $3.45B in all-cash deal.
Average Rating:
OnePlus One Boasts Android Weapon
Smartphone could shake up market.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.