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Samsung Dominates Mobile Phone Sales Again in Q2
Samsung Dominates Mobile Phone Sales Again in Q2

By Mark Long
August 14, 2012 12:20PM

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Thanks to Samsung's robust sales of Galaxy smartphones, like the Galaxy S3 shown here, Google's Android operating system dominated the global smartphone market in Q2 with a 64.1 percent share, according to Gartner's latest figures. Apple's iOS was a distant second at 18.8 percent, with Nokia's Symbian at 5.9, and RIM's Blackberry at 5.2 percent.

The latest stats from industry research firm Gartner indicate that Samsung and Apple continued to dominate the global smartphone market in this year's second quarter -- with the two handset makers capturing about half the market share and widening the gap between themselves and all other manufacturers.

"No other smartphone vendors had share close to 10 percent," said Anshul Gupta, a principal analyst at Gartner. "In the race to be top smartphone manufacturer in 2012, Samsung has consistently increased its lead over Apple, and its open OS market share increased to one-and-a-half times that of Apple in the second quarter of 2012."

The Gartner report also found that smartphone sales overall grew at a 42.7 percent year-over-year clip during the three-month period and accounted for 36.7 percent of mobile handset shipments overall.

Enterprise Adoption?

Since the Gartner report did not include specific numbers pertaining to enterprise adoption of Samsung's latest smartphones, we asked Gartner VP Carolina Milanesi whether she views Samsung's robust second-quarter sales as an indication that more enterprises are adopting the company's smartphones.

While Milanesi did not have specific numbers to share on the enterprise side of the market, she pointed out an interesting aspect regarding Samsung's recent advance.

"Android remains more of a bring-your-own-device (BYOD) phenomenon," Milanesi told us Tuesday, referring to the fact that more and more businesses are allowing employees to bring their own smartphones, tablets and PCs to work, connecting to applications on the enterprise network. "And certainly popular models such as [Samsung's] Galaxy S3 are increasing the pressure on enterprises IT to open the door to Android."

Weakening Demand for Feature Phones

During the second quarter, Samsung also led the field in the mobile device market overall by shipping 90.4 million units -- equivalent to a 21.6 percent global market share. By contrast, mobile phone sales of former market-leader Nokia fell 14.8 percent, down to 83.4 million units shipped, representing a 19.9 percent market share.

"Declining smartphone sales is worsening Nokia's overall position," Gupta observed. "It had already lost the No. 1 position to Samsung in the previous quarter and is facing reduced profitability due to continuous declining sales of premium smartphones."

On the downside for handset makers, mobile device shipments on a global basis amounted to 419 million units -- a 2.3 percent decline in comparison with the same period last year. Among other things, the continuing decline in demand of feature phones significantly weakened the market overall. (continued...)

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Carlo Broglia:

Posted: 2012-08-16 @ 6:19am PT
Symbian is still at 5.9%. Where is the celebrated Windows Phone?
In February 2011 we were told it would sell like hot cakes, just wait a few months.
Now we have to wait for WP8, right? is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.

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