Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
World Wide Web
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Facebook Buys Onavo for Data Compression and Analytics
Facebook Buys Onavo for Data Compression and Analytics

By Nancy Owano
October 14, 2013 11:32AM

    Bookmark and Share
In addition to apps that can show users details on data usage so that they can better budget their data, Onavo offers an Insights mobile market intelligence service based on user engagement data. This service can show usage patterns of smartphone applications. Facebook has acquired the Israeli-based Onavo.
 



Onavo, a 3-year-old company known for its data compression technology and mobile analytics, has been snapped up by Facebook. The Tel Aviv-based start-up, with an office in Palo Alto, Calif., announced the purchase on its official blog on Sunday.

Guy Rosen, co-founder and CEO and Roi Tiger, co-founder and CTO, posted on the blog, saying, "We are joining the Facebook team," and reporting that Facebook has agreed to acquire the company. Onavo's Tel Aviv office will remain open and is to become Facebook's satellite Israeli office, as well.

The Data Compression Advantage

Founded in 2010, Onavo has made a name for itself in the use of compression technology to cut down on the expense of data transfer. Specifically, the company has been offering apps for data compression so that people can save money on their phone bills.

Onavo uses servers to reroute and compress users' mobile data, in a cloud-based compression design. Once the app is installed, content consumed is compressed in the cloud, and then sent back to the user's device, only this time in a lighter form, saving on service costs.

The technology has proven useful for travelers visiting other countries, for example, and trying to keep their roaming costs down.

Using Data More Efficiently

Facebook, meanwhile, has reason to see how the Onavo core technology can help as part of its Internet.org initiative to make online access more affordable around the world.

Internet.org aims to make mobile Internet access more easily available to the billions of people who do not yet have it. The Israeli firm's technology will help users in parts of the world where Internet access is still considered an unaffordable luxury.

"We hope to play a critical role in reaching one of Internet.org's most significant goals -- using data more efficiently," said Onavo's Rosen and Tiger in the blog.

Similarly, Facebook said it expects Onavo's data compression technology to play a central role in its mission to connect more people to the Internet.

Not to be dismissed, though, is another Onavo attraction for the social networking superstar, and that is analytics.

Actionable Metrics

In addition to apps that can show users details on data usage so that they can better budget their data usage, Onavo also offers an Insights mobile market intelligence service, based on user engagement data. This service can show usage patterns of smartphone applications, which can be especially helpful for game developers, application developers, and advertising.

"No more vanity metrics," is the promotional slogan for Insights. The service can deliver "actionable metrics and never-before-seen competitive insights, based on the world's largest mobile panel, that empower you to master the mobile app ecosystem."

Office Presence

Onavo's database of such information is collected anonymously from users who installed the apps on their phones and saved on their data usage.

Terms of the purchase deal were not disclosed, but based on Israeli press reports, estimates range between $100 million and $200 million (US).

Onavo is not the first company in Israel to be acquired by Facebook, which already bought two others. The Onavo buy marks a first, however, in that Onavo's Tel Aviv office will be Facebook's new Israeli office.
 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 World Wide Web
1.   Heartbleed Exploit Could Cost Millions
2.   'Like' Cheerios, Give Up Right To Sue
3.   Google Earnings, Sales Disappoint
4.   Tech Giant Alibaba Plans U.S. IPO
5.   Google Street View Unravels CAPTCHAs


advertisement
Heartbleed Exploit Could Cost Millions
But it could have been prevented.
Average Rating:
Don't Reset Passwords for Heartbleed?
Added caution needed to ensure security.
Average Rating:
Internet Devices Lure Hackers
Mundane devices end up in online crime.
Average Rating:


advertisement


 Random Bytes
Google Earnings, Sales Disappoint Politics Test Silicon Valley, Russia
Mt. Gox Is Headed for Liquidation Teen Arrested for Heartbleed Hack
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.