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Intel
Intel's New Mission: Leave No Segment Untapped

By Jennifer LeClaire
September 10, 2013 1:16PM

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Brian Krzanich, Intel's CEO, said there was a new and expanding ultra-mobile devices segment that includes smartphones, tablets, 2-in-1 tablets that take on PC functions with add-on keyboards, and other devices beyond traditional mobile computers. He said ultra-mobiles are a more dynamic segment than is often recognized.
 


The new CEO at Intel is making his vision plain at the Intel Developer Forum. As Brian Krzanich sees it, computing segments -- from data centers to mobile devices such as tablets, phones and wearables -- are undergoing game-changing transitions.

Intel plans to be smack dab in the middle of it. Krzanich said Intel plans to leave no segment untapped.

Laying out Intel's vision at the San Francisco conference, Krzanich described how the company is addressing each market segment -- such as accelerating Intel's progress in mobile devices -- with new products over the next year and beyond.

"Innovation and industry transformation are happening more rapidly than ever before, which play to Intel's strengths," he said. "We have the manufacturing technology leadership and architectural tools in place to push further into lower-power regimes. We plan to shape and lead in all areas of computing."

Addressing Pressing Problems

This year's Intel Developer Forum marked the first keynote addresses by Krzanich and Intel President Renee James since assuming their new roles in May. In her presentation, James envisioned a new era in which every device and every object computes, meaning that integrated computing solutions must be smaller, faster, more versatile and produced in higher volume.

"Semiconductor-based technology will continue to address the world's most pressing problems and exciting opportunities, changing how we live our lives, run our cities and care for our health," James said. "Intel has played a pivotal role in every previous technology transition and will continue to enable breakthroughs in the future."

Intel this week will introduce "Bay Trail," Intel's first 22nm System-on-a-Chip (SoC) for mobile devices. "Bay Trail" is based on the company's new low-power, high-performance Silvermont micro-architecture, which will power a range of innovative Android and Windows designs, most notably tablets and 2-in-1 devices.

Krzanich said there was a new and expanding ultra-mobile devices segment that includes smartphones, tablets, 2-in-1 tablets that take on PC functions with add-on keyboards, and other devices beyond traditional mobile computers. He said ultra-mobiles are a more dynamic segment than is often recognized.

As an example of how Intel will continue to use its manufacturing and architectural leadership to push further into lower-power regimes, Krzanich announced the Intel Quark processor family. Intel expects the new lower-power products to extend its reach to growing segments from the industrial "Internet of Things" to wearable computing. It is designed for applications where lower power and size take priority over higher performance. (continued...)

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