Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
World Wide Web
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Facebook Rolls Out
Facebook Rolls Out 'Graph Search'

By Barry Levine
July 8, 2013 11:03AM

    Bookmark and Share
Given Facebook's successful experience in riling up its users over countless privacy issues, Facebook is making an effort to address the matter with this rollout of Graph Search. A notice on each user's home page will provide a reminder of how to control which content is shared through Graph Search, and with whom.
 



The social networking giant will now know more about you and your friends -- and, one assumes, so will advertisers. That's because, beginning this week, Facebook will be rolling out to U.S. users its new search engine, Graph Search.

The new functionalities allow users to search the social graph -- the interwoven interests, relationships and histories -- of other users by new forms of natural language-based Boolean combinations, and the results could signal a new level of usefulness for search engines. For instance, a user will now be able to search "Chinese restaurants in Philadelphia my friends like" or other such combinations to find people, photos, places and interests.

By being able to find friends who like a certain TV series, for instance, users can see their taste connections with others, and advertisers can see a micro-community defined by its affinity for a product or service. Searching for "likes" about local businesses based on various parameters could also become a huge driver of word-of-mouth and traffic to those establishments.

Integrated with Bing

Graph Search was first announced as a beta in January, and has been undergoing testing and feedback by users since then. The company said that the beta revisions resulted in faster searches, a wider understanding of question types by the search engine, a better display of the most relevant results first, and an easier-to-see-and-use search box.

Facebook said that various Graph Search improvements are already in the pipeline, including making it easier for users to search and discover topics from content in posts and comments, as well as a mobile version.

Graph Search is integrated with Microsoft's Bing search engine, so that Bing will return Web searches if Facebook doesn't have many results for a particular query. In a January posting on the Facebook blog following the beta announcement, product manager Tom Stock and engineering manager Lars Rasmussen noted that Graph Search and web search "are very different."

They pointed out that web search "is designed to take a set of keywords (for example: 'hip hop') and provide the best results that match those keywords." With Graph Search, a user combines phrases, such as "my friends in New York who like Jay-Z." Unlike two web searches conducted at the same time by different users, the exact same Graph Search by different users, at the same time, will have different results.

Privacy Issues

Another key difference is privacy. Given the company's successful experience in riling up its users over countless privacy issues, Facebook is making an effort to address the matter. A notice on each user's home page will provide a reminder of how to control which content is shared, and with whom. Searches, such as "photos of Barcelona," return photos taken by a user's friends, plus photos which are publicly accessible.

Brad Shimmin, an analyst with industry research firm Current Analysis, notes that it was "high time Facebook opened up the social graph" that the relationships and overlapping interests between its huge number of users have created, and put "it to work for its users."

While some Facebook-watchers have raised questions about the privacy issues, Shimmin pointed out that these concerns "already exist," and Graph Search simply "highlights the existing issues."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 World Wide Web
1.   Wall Street Journal Hacked Again
2.   Internet of Things Comes to DIYers
3.   Social Media Haters Speak Up
4.   New Technology Defeats Privacy Efforts
5.   Verizon Launches Rewards Program


advertisement
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Social Media Haters Speak Up
Survey says, now showing a little love.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.