Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Applications
Register for a certification exam.
Average Rating:
Rate this article:  
Using Customer Location Intelligence To Boost Sales
Using Customer Location Intelligence To Boost Sales

By Jennifer LeClaire
May 30, 2013 9:31AM

    Bookmark and Share
By integrating with solutions like IBM's Cognos and SAP's Business Objects, Galigeo is taking the basic concept of geolocation ("I am here, my customer is there") and coupling it with the immense data in your customer relationship management (CRM) system. The result is more efficient sales and service operations, a real boost to the bottom line.
 



What do you get when you mix location intelligence with CRM? Improved sales and service efforts through better management of territories, lead or case assignment, visit planning and routing.

At least that's the promise of Galigeo's new Galigeo-for-CRM advanced location intelligence software solution for the enterprise. Analysts are bullish on the concept.

Galigeo software connects directly to enterprise applications, maps large-scale data sets and applies spatial processing to enhance data visualization, reporting and predictive analytics. The company's solutions are focused on improving business outcomes. Its customers include IBM, Autodesk, Orange, and Carrefour.

By tackling location intelligence, Galigeo is tapping into an identified market need. In fact, 61 percent of organizations said location intelligence is very important in helping to improve business processes and performance, and 65 percent said it is important to maximize the value of customer information, according to a Ventana Research benchmark study.

"This requires the context of location and increasing the speed of customer response times. Our research found customer response times as the top factor for investment," said Mark Smith, CEO and chief research officer at Ventana. "Galigeo-for-CRM provides organizations with the opportunity to help sales and service organizations optimize planning and maximize the potential of customer relationships."

Geographically Automating Sales Calls

The goal of location intelligence solutions is to put proximity and geography at the heart of sales and service processes. Galigeo-for-CRM offers three core functions: Visit Planning, Lead and Case Assignment & Routing, and Territory Management.

Visit Planning aims to help sales and service teams and individuals to organize daily visit planning, increase the number of visits a day and optimize visits with location, routing, and proximity search. Meanwhile, Lead and Case Assignment & Routing works to simplify lead assignment, reduce management overhead, shorten time to action on leads, and help managers and sales reps focus on getting the right leads to the right rep quickly and automatically, based on actual territory assignments and account assignments in the CRM system.

Finally, Territory Management delivers two primary sets of capabilities. One is to assist in planning, design and validating geographic and account-based territory alignments, with territory assignment integration to the CRM system. That allows managers to define, manage and affect territories within an organization. Second is to leverage location intelligence and spatial functionality to optimize sales performance with a set of business and spatial data analysis and visualization capabilities.

Connecting People and Machines

We caught up with Brad Shimmin, a principal analyst at Current Analysis, to get his feedback on Location Intelligence software for CRM. He told us the concept makes perfect sense because geography is a key aspect of sales. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Applications
1.   Microsoft Takes CRM to Gov't Cloud
2.   NY Reaches Price Limit Deal with Uber
3.   Kinect 2.0 for PC Ships July 15
4.   Salesforce1 Adds Mobile Features
5.   Salesforce Partners with Philips


advertisement
Microsoft Takes CRM to Gov't Cloud
With Dynamics CRM in early 2015.
Average Rating:
Kinect 2.0 for PC Ships July 15
But how practical is the sensor?
Average Rating:
Google Says Goodbye to Quickoffice
Features incorporated into Google Apps.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
 
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 

Enterprise Hardware Spotlight
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.