News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / World Wide Web / Yahoo Gives Its Home Page a Makeover
DDoS Protection Powered By Verisign
Yahoo Gives Its Home Page a Makeover
Yahoo Gives Its Home Page a Makeover
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
FEBRUARY
20
2013


Yahoo seems more like former Googler Marissa Meyer all the time. The ambitious Yahoo CEO just revealed a new home page for Yahoo.com that offers a more modern look and feel than generations past.

Why so much focus on a rebrand in a Google-dominated industry? Yahoo isn't actually too far behind Google. According to comScore, Yahoo posted 184.9 million visitors to its sites in December, just behind Google at 191.4 million. Microsoft and Facebook tied for third and fourth. Mayer smells opportunity.

"We wanted it to be familiar but also wanted it to embrace some of the modern paradigms of the Web," Mayer said on NBC's Today show Wednesday. "One thing that I really like is this very personalized newsfeed, it's infinite and you can go on scrolling forever."

Building on Yahoo's Roots

Mayer ventured back to the company's roots during a rundown of the new design in a blog post. Yahoo first began as Jerry and Dave's Guide to the World Wide Web, a directory of links create to help organize the Internet during its early days. That turned into what we see today.

"Designed to be more intuitive and personal, the new Yahoo experience is all about your interests and preferences," Mayer wrote. "Since streams of information have become the paradigm of choice on the Web, we're introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles."

Mayer also pointed to newly designed apps, including Yahoo editorial features, and the daily snapshot of popular trending Web searches. Users can also log in with their Yahoo or Facebook ID to share articles with friends. Yahoo taps Facebook Connect to import user data, such as likes and preferences.

"One of the things that people really want to do is share their interests with their friends," she said at an investor conference hosted by Goldman Sachs last week in San Francisco. "We need to have sharing built as a fundamental component."

Faster, More Personal

Greg Sterling, principal analyst at Sterling Market Intelligence, said that while he would imagine a homepage makeover has been a priority for some time, what we see today definitely is the work of Mayer.

"Many of the changes are minor and people may not immediately notice. However the improved speed, the personalization and the better performance on mobile devices will benefit Yahoo with more engagement," Sterling told us. "This is not going to have a radical impact on Yahoo but it's part of a steady stream of improvements and upgrades that Mayer seems to be implementing."

Mayer told listeners at the Goldman Sachs event that she thinks there should be multiple updates each year to any core page or application in the Yahoo family.

"While this is the first of these updates in 2013, there will be more to come," she said.

The updates are rolling out over the next few days.

Tell Us What You Think
Comment:

Name:

Bill:

Posted: 2013-02-22 @ 6:54am PT
I see no improvements for me. The new version really sucks. What were you thinking? Yahoo will no longer be my homepage until you allow the classic view as an option.

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN WORLD WIDE WEB
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.