Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Business Briefing
Fiercely productive scanners
Average Rating:
Rate this article:  
No Retail Stores in the  Works, Google Says
No Retail Stores in the Works, Google Says

By Adam Dickter
February 26, 2013 1:26PM

    Bookmark and Share
Rumors have fueled published reports that Google has been mulling the example of Apple and its stores. But speaking to reporters at the Mobile World Conference, Google's senior vice president for mobile and digital content, Andy Rubin, said "Google has no plans and we have nothing to announce," when asked about any retail ambitions.
 



Google is no Walmart, nor is it Amazon. Its first foray into retail sales crashed and burned in 2010 when it tried to sell its Nexus One Android-powered smartphone directly to the public, rather than through carriers and retailers, and ended up giving the phones away to developers.

But now that Google's Android is the top-selling mobile platform both globally and in the U.S. market, with sales fueled heavily by the power of the Samsung Electronics' juggernaut, does it make sense for the search and software king to start thinking bricks and mortar?

'Nothing to Announce'

Rumors have fueled published reports that Mountain View, Calif.-based Google has been mulling the example of Apple, which opened its first stores -- in Tysons Corner, Va., and Glendale, Calif. -- in May 2001. Despite skepticism from Apple board members, the retail business has gone on to include 395 stores worldwide, including outlets in China, Europe and Australia. Global sales for 2011 were $16 billion, according to Apple.

But Google now says it has no plan to follow suit. Speaking to reporters at the Mobile World Conference in Barcelona, Spain, on Monday, the company's senior vice president for mobile and digital content, Andy Rubin, said "Google has no plans and we have nothing to announce," when asked about any retail ambitions. According to The Wall Street Journal's AllThingsD, Rubin said reviews from friends and the media gave consumers enough information that they no longer need to go into stores to play with new gadgets before making their purchase decisions.

"For Nexus, I don't think the program is far enough along to think about the necessity of having these things in a retail store," he added, referring to the hardware line that now includes both smartphones and tablets.

When it comes to retail, Apple and Google are on different wavelengths, said Charles King, principal analyst at Pund-IT.

"Brick and mortar stores make sense for Apple, as it allows the company to pitch a unique experience that bolsters the company's brand and its products' premium qualities -- and prices," King told us.

Could Be a Drain

"Google is far more focused on delivering products with solid technical capabilities at highly competitive prices," King said. "For example, an unlocked 16 gigabyte Nexus 4 handset costs about half of what a similarly featured iPhone 5 costs. Given that emphasis on low margin/value products and Google's position as one of the market's most innovative online players, it's hard to see how opening retail outlets would be anything but a drain for the company."

As it stands, other companies selling Android phones have placed the platform at 68.4 percent of the global market for 2012, according to figures from Strategy Analytics, compared with Apple's 19.4 percent.

The outlook for the tablet market is not too shabby, either. Research showed that Apple's market-leading iPad is losing share at the expense of Android-powered devices made by Samsung and others.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Business Briefing
1.   Tech Stocks: From Giddy to Glum
2.   Authors Guild Hits Back at Google
3.   Bezos Talks Grocery Delivery, Drones
4.   Parties Clash Over Internet Oversight
5.   Salesforce To Dominate S.F. Skyline


advertisement
Is Zuckerberg Nuts To Buy Oculus VR?
$2 billion deal for unproven company.
Average Rating:
Will Nadella Launch an Office for iPad?
New Microsoft CEO may act this month.
Average Rating:
Google, Viacom Settle Copyright Battle
Bury digital hatchet over YouTube.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Appleā€™s iPhone?
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.