Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Microsoft Goes Social with Socl Content-Sharing Site
Microsoft Goes Social with Socl Content-Sharing Site

By Barry Levine
December 6, 2012 11:54AM

    Bookmark and Share
Socl follows efforts by Microsoft to make Bing into more of a socially enhanced search engine, something that Google and others have also been exploring. Socl's orientation is more toward what users can do around content, rather than how users can interact with each other. Privacy features are rudimentary, as is site navigation.
 



Microsoft soft-launched a new social network on Wednesday. Called Socl -- and pronounced "social" -- it appears to be closer to Pinterest and Bing than to Facebook or Google+.

The site is coming off a beta period launched last year, during which it was available only to Microsoft employees and students at selected universities.

Socl, at www.so.cl, is a project of the company's R&D FUSE Labs, and is focused around the ability to search for and share content. Functions include profiles, the ability to follow other users in the network, private messages, activity streams and video sharing, but the central functionality is Bing, Microsoft's search engine.

Feeds, Profiles, Parties

The site recommends people and topics for users to follow. A Feed shows the activity stream of filterable posts from others, a Profile also has settings, and Parties offer the ability to make or watch a shared video.

Users can post by searching for a topic, selecting specific results like a link or photo, and adding a comment. Other users can comment or share a post, can tag it, or can "riff," which is the ability to comment via another added image. Searching to post is one differentiator from other sites, as are collections of YouTube video-based Parties where users can add their own videos and text chat with others.

Currently, the site appears to be a public work-in-progress that is oriented around social interactions related to subject-based content, driven by Bing searches and resembling the shared photo collages of Pinterest. Privacy features are rudimentary, as is site navigation.

Some industry observers have noted that Socl follows efforts by Microsoft to make Bing into more of a socially enhanced search engine, something that Google and others have also been exploring in recent months. Socl's orientation is more toward what users can do around content, rather than how users can interact with each other. Users who sign in with their Facebook credentials can utilize their groups of friends in that social network.

'Never Too Late'

On its About page, Socl said that it is intended to allow expression and sharing of ideas "through rich post collages comprised of images, links, captions and videos." The site noted that it began as an "an experiment in social search targeted at students for the purpose of learning," and it has evolved into a space where "people connect over shared interests expressed through beautiful posts."

Brad Shimmin, an analyst with industry research firm Current Analysis, said that Socl could appeal to Microsoft users "who were looking to maximize their investment" in Microsoft products. He added that there was still room for another social network, just as it's never "too late to open another popular nightclub."

Shimmin noted that, even in its semi-finished state, Socl "doesn't feel like an experiment," but rather appears to be a "strategic commitment" by Microsoft. The next steps, he predicted, will be to "broaden Socl's feature set and its integration with other Microsoft services," like SkyDrive, and he said he would "be surprised" to see Socl lose its standalone status and merely become another enhancement for Bing.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   Silent Circle Offers Roam-Free Plan
2.   LinkedIn Replaces Contacts Mobile App
3.   Is Apple Dumping iPhones on eBay?
4.   Data Recovered from 'Wiped' Phones
5.   Another Day, Another IoT Consortium


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Review: Microsoft's Surface Pro 3
Is it a tablet and laptop replacement?
Average Rating:
Review: Huawei's Mate2 Impressive
Many features for a reasonable price.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
 
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 

Enterprise Hardware Spotlight
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.