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You are here: Home / Sales & Marketing / NYC Gets Neighborly with Nextdoor
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New York Gets More Neighborly Online with Nextdoor
New York Gets More Neighborly Online with Nextdoor
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
14
2013


New York City is often referred to as the City that Never Sleeps. Now, it's about to get a little more neighborly in the social media age through a new partnership.

On Friday, Mayor Michael Bloomberg announced a partnership with Nextdoor, a free, private social network designed to help neighbors stay connected about important city and safety updates through secure neighborhood Web sites and a mobile application.

"Partnering with Nextdoor is another step forward in our adoption of strategic technology that better serves New Yorkers," said Bloomberg. "Nextdoor gives New York neighbors an easy way to connect and communicate with those who live around them. It also provides the City with a direct line of communication to residents about important and often critical updates."

How It Works

Here's how it works: Residents can use their Nextdoor Web sites to get to know their neighbors, ask questions, and exchange local advice and recommendations. Neighbors in New York City, for example, can use Nextdoor to share information about neighborhood safety issues, local events, local businesses, lost pets, and other issues.

Nextdoor has already created more than 1,800 neighborhood Web sites across all five boroughs to support the residents of New York City. With the initial rollout, New York City residents will receive pertinent information from the City, via its Nextdoor NYCgov Web site. NYCgov currently uses social media platforms like Tumblr, Twitter, and Facebook to post news, services, programs, free events, and emergency notifications for New Yorkers. By using Nextdoor, the City will be able to target those postings to specific neighborhoods.

Nextdoor is free for residents and the city. More than 14,000 neighborhoods and more than 120 city governments, including three of the 10 largest cities in the U.S. -- San Diego, Dallas and San Jose -- have adopted the service.

Staying in the Know

Nextdoor is designed to make neighbors feel comfortable sharing information with one another in order to build stronger communities. All members must verify that they actually live within the neighborhood. Information shared on Nextdoor is password-protected and cannot be accessed by those outside the neighborhood or found on Google or other search engines.

We caught up with Rob Enderle, principal analyst at the Enderle Group, to get his take on the partnership. He told us he has used Nextdoor to find a lost pet and the service works well.

"This is a huge win for Netxtdoor and the service really does a nice job of connecting neighborhoods and making them quite a bit more safe, primarily because now you know the people who live around you and you can send out alerts to a lot of them. It's actually pretty handy," Enderle said.

"You can also use it to stay aware of city events and to stay aware of problems that exist on a neighborhood or city level that we should respond to. It's a great way, for a relatively low cost, to provide a greater level of connections between citizens and the cities in which they reside."

Tell Us What You Think
Comment:

Name:

Lisa:

Posted: 2013-06-15 @ 1:37pm PT
I agree. Why would you put your personal details like when you are going on holiday on to Nextdoor when a criminal can visit his girlfriends apartment get verified and have a login to all your information. I'm staying well clear of this.

Rhonda:

Posted: 2013-06-15 @ 9:43am PT
I agree with thumbs down... does not sound safe... not something I'd recommend to my friends or family.

Thumbs Down:

Posted: 2013-06-15 @ 9:40am PT
I'm skeptical about this one. I think it can be another source of online danger... connecting to strangers online just because they happen to live in the neighborhood? We're not talking about small town America here. We're talking New York City. Might be good for finding a lost pet if you're desperate, or the city putting alerts out, but on a personal level, it just doesn't sound safe.

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