Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
In-App Purchases from Amazon Offered via Developer API
In-App Purchases from Amazon Offered via Developer API

By Seth Fitzgerald
August 27, 2013 11:16AM

    Bookmark and Share
Appstore Vice President Mike George provided an example of how the Amazon program might work. "Imagine a developer of a nutrition and fitness app can now offer their customers the ability to purchase vitamins, supplements and fitness gear within the app, directly from Amazon.com," George said. "It offers the customer a more relevant experience."
 



Amazon has announced a new way to access its store via an app. The company is offering an API that developers can use to offer physical goods from Amazon, even using one-click purchases from within their applications.

The potential for this type of in-app purchase can range from purchasing a calendar while in a calendar app to actually buying a physical version of something an in-game character is wearing. For the most part, this feature will allow developers to easily offer goods to users without making them search for a specific product outside of the app.

Developer Benefits

Depending on the amount developers sell each month, the in-app affiliate system will provide them with 4 percent to 6 percent commission. These rates are comparable to the regular desktop affiliate system that Amazon has made extremely over the past few years, with Web sites including "buy from Amazon" links on various products.

Developers will have to opt-in to the new program by downloading a small piece of software and selecting which products they are going to sell from within their application. The process is similar to the original Amazon affiliate system, which required users to select which goods they wanted to sell before including links on their Web site or service.

The products available range from digital goods to real physical products. Amazon is offering the new mobile affiliate API to Android developers first, but an iOS expansion could be available in the near future. Luckily, this applies to all Android developers, not just developers making applications for the Kindle Fire.

Amazon Appstore Vice President Mike George provided an example of how this program might work for an actual application.

"Imagine a developer of a nutrition and fitness app can now offer their customers the ability to purchase vitamins, supplements and fitness gear within the app, directly from Amazon.com," George said. "It offers the customer a more relevant experience and provides the developer with a new source of revenue."

Ahead of Facebook

Facebook was seen as the most significant threat toward Amazon's new affiliate system, but as of a few days ago, the social network has moved away from selling physical items. Facebook was attempting to offer the ability to sell products such as teddy bears and cupcakes from within its services but experienced few sales.

Instead of actually selling products, Facebook Goods will focus on selling digital gift codes and Facebook gift cards, which were already making up 80% of all the goods sold by Facebook. Since gift cards cost far less to ship and support, it makes sense that the company decided to move away from larger products.

With Amazon practically the sole provider of physical in-app purchases, it will have a significant amount of control over the market.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   Virgin Mobile Offers Custom Plans
2.   Asana Revamps Mobile App
3.   Android 'Fake ID' Puts Millions at Risk
4.   FTC Wants Fix for Mobile Cramming
5.   Facebook To Force Use of Messenger


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Dell, BlackBerry Downplay Threat
Say Apple-IBM alliance can't hurt them.
Average Rating:
BlackBerry Acquires Secusmart
German security firm offers street cred.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China with Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.