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Etailing Solutions Appoints New Director of Sales Support
Etailing Solutions Appoints New Director of Sales Support

September 25, 2012 11:06AM
Danny Silverman Joins etailing solutions as Director, Sales Support -- Former J&J Consumer Marketing Expert to Capitalize on ecommerce

WESTPORT, Conn., September 25, 2012 -- Integrated online sales and marketing consultancy Etailing Solutions today announced the addition of Danny Silverman as Director of Sales Support. Silverman joins Etailing Solutions from Johnson & Johnson Family of Consumer Companies where he was most recently Senior Manager of eCommerce Development. Etailing Solutions, part of the Hyper Marketing, Inc. network, is an integrated ecommerce consulting agency that provides brands with a distinctive suite of services including data services and analytics/insights, strategy development, sales support and digital execution.

"Danny is an eCommerce expert, and we're thrilled to add one of the industry's leading thinkers and innovators to our team," says Brian Cohen, EVP and General Manager of Etailing Solutions. "His pioneering work at J&J within the brand, sales, product development and eCommerce disciplines will be instrumental in helping us fulfill the needs of our clients who are eager to capitalize on the etailing opportunities across their organizations."

In his most recent role at Johnson & Johnson, Silverman led the Amazon team to triple digit sales growth, expanded its global Amazon partnership and established a sustainable business model for long-term, strategic growth. He also broadened the team's capabilities around product catalog management, price and marketplace monitoring, and multi-channel support. Prior to joining the J&J eCommerce team, Silverman developed best-in-class shopper loyalty, trade, and category management solutions for major retailers including CVS and Dollar General, as well as stints in Brand Marketing.

Silverman has a B.A. in Psychology and Middle Eastern Studies from the University of Michigan and an M.B.A. from the University of Michigan Ross School of Business. A Rhode Island native, he resides with his family in Sharon, Mass.

About Etailing Solutions

Etailing Solutions is an integrated online eCommerce consultancy providing brands with a distinctive suite of services, including data services/insights, strategy development, sales support and virtual merchandising. The company combines a deep understanding of online shoppers, brands and the digital sales route to market to offer clients solutions that drive faster growth and profitability through online sales. Etailing Solutions is part of the Hyper Marketing, Inc. network. To learn more, please visit:

About Hyper Marketing, Inc.

Hyper Marketing is the largest independent marketing-services network in North America. The newly formed company has 1,300 employees in 24 offices across the country, with expertise in digital, direct, data, promotion, shopper marketing, Hispanic, and media buying and planning. At Hyper Marketing, everything revolves around changing consumer behavior and driving transactions in a hyper connected world. The companies in Hyper Marketing's portfolio partner with CMOs of many of the world's most well-known brands including AT&T, Dell, eBay, Kellogg's, Office Depot, The Home Depot and Unilever to develop integrated programs that deliver profitable results.

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