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Australian Police Warn Tourists: Don't Use Apple's Maps By Barry Levine December 10, 2012 10:16AM     Analyst Laura DiDio said Apple "has had this expectation of being pretty much perfect" in various arenas, such as app development, which she said had been propelled by the press and "the Apple fan boys." With the serious flaws in Apple Maps, however, "Apple no longer walks on water, and Tim Cook and company still have a lot of work to do to assure customers."   Related Topics Apple Apple Maps iOS6 Google Maps Nokia Here Latest News Dell Kills Its In-House Public Cloud After 360, There Comes the Xbox One A Terabyte's the Limit Now at Flickr Customers Less Satisfied with Win 8 Salesforce Has a New Sales Pitch Problems in a map application can have more serious consequences than, say, a glitch in a video conferencing app. On Monday, police in Victoria, Australia issued a warning to travelers against using the Maps app for Apple's iOS6, after it led motorists to be stranded in a national park. The police from the town of Mildura in Victoria tested the Maps app, and confirm that it lists the town as being in the middle of the Murray Sunset National Park. This is about 43 miles from its actual location in the real world. The police advise motorists to use some other form of travel guide when venturing into the area, and they have contacted Apple to ask them to correctly identify Mildura's position. No Water Supply There is no water supply in the park, and temperatures can go as high as about 114 degrees Fahrenheit. The police said some motorists who used the Maps app were stranded for up to 24 hours in the Park without food or water, and had to walk for hours over dangerous terrain to get help. The incidents and police warning are the most recent, and most dangerous so far, consequence of the much-criticized Maps apps . The company has issued a rare apology by its CEO, Tim Cook, promised that it is working to rectify the app's shortcomings, and has fired two of the executives that had oversight of Maps. The complaints about the app, as initially released, could fill volumes. There were no public transit directions for bus or pedestrian routes, and directions could not be edited if a traveler decided to make changes while en route. There have been many reports of missing or incorrect information. By the calculation of one blogger, which compared the Apple Maps app to Google Maps, street view is missing from 41 countries, traffic information from 24, and transit information from 51. There are many reports of incorrect identifications, such as the misidentification of the Washington Monument in Washington, D.C., and a visual depiction of freeways in Oakland, Calif., showing some parts of the roads going vertically. There have also been a variety of baffling findings, such as a search for Canada that produced "no results found" -- which appeared be fixed if Wi-Fi was turned off. (continued...) 1  |  2  |  Next Page >   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Redefine the way you do business by analyzing market trends, increasing conversion, and creating customer loyalty through Microsoft Dynamics. Unlock your potential through real-time CRM solutions in sales, marketing, and customer service to help your business become more dynamic than ever before.  Mobile Tech 1.   iPhone Takes a Hit in Satisfaction 2.   Qualcomm Eyes Smartphone Growth 3.   Recharge Your Phone in 20 Seconds? 4.   Samsung Dangles $800,000 App Carrot 5.   MeeGo-Based Sailfish OS Launches

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Enterprise Hardware Spotlight

Dell Kills Its Public Cloud Effort, Will Offer Partner Marketplace Putting the kibosh on its efforts to build out a public cloud, Dell has announced a new program to offer a choice of cloud Infrastructure-as-a-Service through a central marketplace of partners.   Dell's Dismal Quarter Shows PC Maker's Challenges Dell's financial decay worsened during its latest quarter as the company slashed its personal computer prices in response to the growing popularity of smartphones and tablets in the beleaguered industry.   U.S. Defense Department Gives iOS 6 Security OK In a vote of confidence for Apple's iOS devices, the Defense Department has given the all-clear for employees to use iPads and iPhones for work. But only those running iOS 6, and only if issued by the government.

Mobile Enterprise Spotlight

Consumer Satisfaction for iPhone Drops as Rivals Gain Apple's iPhone has taken a favorability hit in the latest American Consumer Satisfaction Index, an annual survey of 70,000 consumers, while Samsung and Motorola put in strong gains.   Qualcomm CEO Eyes Smartphone Growth With more than 6 billion mobile phones on the planet and population growth jumping in many corners of the world, Qualcomm CEO Paul Jacobs is sharing his thoughts on the future of the devices we love.   Teen Shows Battery-Charge Breakthrough at Intel Fair Imagine being able to recharge your phone's battery in just seconds. If an invention recognized in Intel's International Science and Engineering Fair reaches the mass market, it could soon be possible.

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