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Amazon Rolling Out
Amazon Rolling Out 'Send To Kindle' Button for Web Sites

By Adam Dickter
March 20, 2013 3:00PM

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After selecting from a range of styles, webmasters and developers who want to use Amazon's "Send To Kindle" button can set how the title, author and publication date will appear on the forwarded article. Amazon will even add a subscription offer in the preview box for those who sell subscriptions for Kindle reading.
 



In today's constantly connected world we're bombarded with information, but often there isn't time to devote full attention to that article about Derek Jeter's latest injury, Lindsay Lohan's latest arrest, or President Obama's charm offensive.

It's easy enough to bookmark an article for later access, increase your carbon footprint by printing it out or send a link to your e-mail. Cloud services also allow later reading of a bookmarked article on a mobile device that was first accessed on a desktop.

Special K

But now Amazon, America's top online retailer, wants to help procrastinators, commuters and multi-taskers -- and further its own platform -- by allowing a simple process to send content to Kindle reader and Kindle Fire devices or Kindle apps for other devices.

You'll soon start to see a yellow "k" listed along with the Facebook, Twitter, Digg, e-mail and other sharing options that allows readers to easily send the displayed content. It's rolling out slowly, though. Posting in Amazon's Kindle forum, community manager Kevin G. on Tuesday only listed the Washington Post, Time magazine and the online magazine and group blog Boing Boing.

"Just send once and read everywhere on any of your Kindle devices or free Kindle reading apps for iPhone, iPad and Android phones or tablets," Kevin G. wrote. "No more hunting around for that Web site or blog that caught your eye -- just open your Kindle and all the content you sent is right there."

He added that it also was a good tool for schoolkids or other researchers, or just people who hoard data for their hobbies.

Go to Amazon's developer portal for the Send To Kindle feature, and you'll find information on how to customize the button for your particular web site.

After selecting from a range of styles, webmasters and developers can set how the title, author and publication date will appear on the forwarded article. Amazon will even add a subscription offer in the preview box for those who sell subscriptions for Kindle reading.

Slam Dunk?

"This is a great idea but not a new idea," technology analyst Jeff Kagan told us. "Amazon.com hopes its brand name will make the difference for them and let them get traction quickly.

"The idea seems good but there is no one single brand people know and use. Amazon.com wants to leverage their brand and add to the value of the Kindle. This should be a slam dunk success."

The move comes as Amazon is seen as likely to have a refresh of the Kindle Fire up its sleeve. Last week the company lowered the price of a 16-gigabyte Wi-Fi Kindle Fire by $30, and the LTE high-speed data Kindle Fire by $100. The company said distribution in Japan and new markets in Europe made the price cut possible.
 

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Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


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