HOME     MENU     SEARCH     NEWSLETTER    
NEWS & INFORMATION FOR TECHNOLOGY PURCHASERS. UPDATED 14 MINUTES AGO.
You are here: Home / Tech Trends / Kickstarter Kicks Business Up a Notch
Build Apps 5x Faster
For Half the Cost Enterprise Cloud Computing
On Force.com
Kickstarter's Kicking Business Up a Notch
Kickstarter's Kicking Business Up a Notch
By Nancy Owano / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
25
2013

Why is an established photography company like Lomography chasing Kickstarter to help position its new camera lens as the next big thing? It's simple: Kickstarter, a website that acts as a platform to fund new projects, has grown from its humble beginnings to become the most well-known crowdfunding platform. In fact, Kickstarter has become a key source for tech companies and many others to generate capital for launching their own 'next big thing'.

Lomography is using Kickstarter, which was founded just four years ago, to help generate funds for launch of its new Petzval DSLR (Digital Single Lens Reflect) Lens. The new device is unique because it takes the legendary high-quality glass art lens made in Russia and brings it up to 21st-century levels. It offers Petzval's super-sharp centers and bokeh (background blur) effects, together with mounts for Canon EF- and Nikon F-compatible cameras and other modern development feats.

But having a solid or unique product is not always enough to ensure success. Having the funds to produce and promote any new product is essential, explaining why Lomography and so many other companies, both large and small, are turning to Kickstarter for help.

So far, it appears Lomography has chosen its funding platform well. At the time of this writing, the company had already exceeded its $100,000 goal by raising $162,495 -- and there are still 29 days to go.

The Big Picture

While the Lomography Petzval Portrait Lens has already grabbed the interest of design shops as well as personal photography fans, something else is significant: What does the Lomography campaign say about businesses and crowdfunding?

After all, these are not lab students using a neighborhood sub shop as a home office. Lomography is an established business that is over 10 years old.

Companies are turning to Kickstarter to test what potential buyers might think about their products, to build on campaign successes when approaching next-phase backers, and also to get more ideas from eager supporters. Scientific researchers are also turning to Kickstarter to fund their own projects.

By relying on such a platform, entrepreneurs and others can better cushion themselves against the risks of failed products or creative endeavors that don't get off the ground.

Daqri Takes Campaign Route

Another case is Daqri, an established augmented reality (AR) company that has worked in over 1,000 media campaigns as well as in the medical, education and manufacturing sectors. Daqri recently turned to Kickstarter for the first time. (continued...)

1  2  Next Page >

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY INTEREST YOU
UCS Invicta: Integrated Flash Why wait for the future? Unlock the potential of your applications and create new business opportunities today with UCS Invicta Series Solid State Systems. Take advantage of the power of flash technology. See how it can help accelerate IT, eliminate data center bottlenecks, and deliver the peak application performance and predictability your users demand. Click here to learn more.
MORE IN TECH TRENDS
Product Information and Resources for Technology You Can Use To Boost Your Business

NETWORK SECURITY SPOTLIGHT
It might not happen today or tomorrow, but a major cyberattack on a telecom network will likely happen in the next decade, and it could bring with it great damage to finances and security.

ENTERPRISE HARDWARE SPOTLIGHT
Making a major change to its usually staid design philosophy, HP unveiled an all-in-one PC with built-in projector and surface-enabled touch, designed to make 3D scanning and printing easy.

© Copyright 2014 NewsFactor Network, Inc. All rights reserved. Member of Accuserve Ad Network.