Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Apple/Mac
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Dropbox
Dropbox's Mailbox App Hits Million Mark

By Barry Levine
March 22, 2013 1:24PM

    Bookmark and Share
The Dropbox acquisition of Mailbox points to two evolutions going on, that of Dropbox and of e-mail. Dropbox has been rapidly adding services to complement what might otherwise become a commodity, online storage. In addition, Dropbox's competitor Google has already integrated Gmail into Google Drive, so the Mailbox acquisition is a defensive move.
 



Last week, online storage service Dropbox announced that it was acquiring Mailbox, a hit new iPhone e-mail app. On Thursday, the Gmail-compatible Mailbox said it had reached a million users.

Actually, that's 1 million user registrations. Access to the app download takes a few days, and the Mailbox team has said that it is ramping up the rollout to eventually lose the reservation system completely. In a posting on its blog, Mailbox said it had reached the milestone "only 6 weeks to the day after launching Mailbox."

The company also announced it was releasing an update to its app in Apple's App Store, with a variety of fixes and the addition of "shake to undo," a highly requested feature.

A To-Do List

The main take on the free service is that it turns an e-mail inbox into a to-do list. The app allows users to swipe to archive or delete a message, to read an e-mail thread in a chat-like layout, or to "snooze" an entire inbox and deal with all those messages at some designated later time. Messages can be moved up and down into any desired order. Access to the iPhone's camera is available from within a draft e-mail, to easily take and then add a new photo.

The app's rollout by a company called Orchestra has been phenomenal. Initially by invitation only, within one month of launch the app's volume reached over 60 million e-mails delivered every day. Terms of Dropbox's acquisition of Orchestra were not made public, although there are reports that the price may have been as high as $100 million in cash and stock.

In a posting on Dropbox's blog last week, that company's co-founders, Drew Houston and Arash Ferdowski, wrote that, "like many of you, when we discovered Mailbox we fell in love." They described it as "simple, delightful, and beautifully engineered."

Houston and Ferdowski also mentioned one congruence between the two companies. "Dropbox," they wrote, "doesn't replace your folders or your hard drive: it makes them better." They said the same applies to Mailbox, and that both services wanted "to find ways to simplify your life."

Evolution of Dropbox, E-Mail

Some observers have raised questions about Mailbox's long-term use, such as whether the additional layer on top of Gmail adds more of a target for hackers, and whether Mailbox is vulnerable to changes that Gmail might make.

The acquisition points to two evolutions going on, that of Dropbox and of e-mail. Dropbox, an online storage and file sharing service, has been rapidly adding services to complement what might otherwise become a commodity service -- and it would lose a pricing war for an undifferentiated storage service against such other providers as Google.

In addition, Google has already integrated Gmail into its Google Drive service to facilitate sharing by Gmail users so, in addition to adding value, the Mailbox acquisition is a defensive move by Dropbox.

The Mailbox app also points to the potential and long-delayed evolution of e-mail. As the most popular communications application, e-mail has been viewed as the ancestor of other communication services, but Mailbox is pointing to its use as a task list and possibly other functions.

In that same vein, for instance, IBM announced this week the release of its social e-mail platform, which adds social business functions and essentially makes e-mail the social enterprise hub instead of an add-on.
 

Tell Us What You Think
Comment:

Name:

Marcus:

Posted: 2013-03-22 @ 3:29pm PT
Mailbox has a very dated UI and with over 100,000 ios users waiting to use the app, it seems more hype than anything.

Taskbox has a better UI and it's available right now.

BTW-I'm not affiliated with Taskbox, just a heavy user.



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Apple/Mac
1.   Longtime Apple Director Steps Down
2.   Apple-IBM Deal Weighs on BlackBerry
3.   Apple Digital Book Settlement Set
4.   Business Impact of IBM-Apple Deal
5.   Apple, IBM Team on Mobile Biz Apps


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Apple, IBM Team on Mobile Biz Apps
A match made in technology heaven.
Average Rating:
Apple iWatch Set To Rock the Market
The name of the game: brand loyalty.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 
Large-Volume DDoS Attacks Hit Record in 2014
The number of distributed denial-of-service (DDoS) attacks set a record in the first half of 2014, according to a report by Arbor Networks. The number of attacks over 20 GB/sec doubled.
 
U.N.: Nations Hide Rise in Private Digital Snooping
Governments on every continent are hiding an increasing reliance on private companies to snoop on citizens' digital lives, the U.N. human rights office says, with grave concerns about privacy.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.