Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
Register for a certification exam.
Average Rating:
Rate this article:  
NPD: Windows 8 Is Off to a Slow Start
NPD: Windows 8 Is Off to a Slow Start

By Adam Dickter
November 29, 2012 2:23PM

    Bookmark and Share
Windows 8 devices comprised 58 percent of overall Windows device unit sales, compared with the 83 percent that Windows 7 accounted for four weeks after its launch, NPD said. Windows notebooks with touchscreens, however, accounted for 6 percent of Windows 8 notebook sales, at an average price of $867.
 



Microsoft is boasting that it sold 40 million licenses for its newest operating system, Windows 8, in its first month after launch on Oct. 26.

But research firm NPD Group is unimpressed, saying on Thursday that sales of all Windows-based devices fell 21 percent last month, even with the "boost" from the brand new system. The figures are based on weekly data supplied by retailers.

"After just four weeks on the market, it's still early to place blame on Windows 8 for the ongoing weakness in the PC market," said Stephen Baker, vice president of industry analysis at NPD, in a statement. "We still have the whole holiday selling season ahead of us, but clearly Windows 8 did not prove to be the impetus for a sales turnaround some had hoped for."

Touchscreen Notebooks Hot

NPD said Windows 8 devices comprised 58 percent of overall Windows device unit sales, compared with the 83 percent that Windows 7 accounted for four weeks after its launch. Windows notebooks with touchscreens, however, accounted for 6 percent of Windows 8 notebook sales at an average price of $867.

NPD called Windows 8 tablet sales "almost non-existent, with unit sales representing less than 1 percent of all Windows 8 device sales to date." However, in a footnote, the company said its figures did not include the heavily advertised flagship Windows tablet, Microsoft's Surface.

NPD did not respond to messages seeking an explanation of the omission in time for publication.

Baker said back-to-school sales of Windows devices "left a lot of inventory in the channel, which had a real impact on the initial sell-through rates for Windows 8." He said the average cost of a Windows computer jumped significantly this year from $433 to $477, while Windows 8 notebooks have seen a nearly $80 rise in selling prices versus the prior year.

Charles King, principal analyst at Pund-IT, told us that while NPD's analysis is bleak, it should be understood that Windows 8, with its mobile device integration and touchscreen orientation, is a radical change in the computing experience and will naturally take longer to catch on than its predecessors.

Breaking-In Period

"In essence, the company has completely reimagined the Windows experience, meaning that it'll take users longer than usual to get used to the OS -- and decide whether to opt-in with their wallets," King said. "So yes, sales are off but given the nature of the Windows 8 beast that seems hardly surprising.

King said he is not prepared to jump on the bandwagon with those who believe the PC era is over. "In fact, the design of W8 shows that the PC's largest proponent recognizes that personal computing has changed fundamentally and is simply no longer device- or location-centric," he said.
 

Tell Us What You Think
Comment:

Name:

jackdeed:

Posted: 2012-12-01 @ 11:15am PT
Let's be super clear about the NPD data.

1. Right off the bat, they did not have access to ANY information about Surface sale. nada, not a bit. Microsoft publicly stated they did not give NPD access to any numbers relating to the Surface, and that the NPD data did not include online or offline sales of the Surface.

In fact the only way NPD could have any data relating to the SURFACE RT is through the self selecting consumer panel they have where those who complete the surveys get entered to win prizes. Hardly good data....


2 NPD conducted a consumer Retail purchase B&M channel check, they did not consider online sales or the many millions of online "upgrades".

3 and most important the data used by NPD included several where windows 8 had not even been released! and they exclude the Black Friday shopping weekend.

Now I should also point out that Stat Counter has released usage numbers that puts windows 8 over 2% which means it is right inline with windows7

So, Update story? or perhaps post a story about the statcounter data?

But I doubt it, good news is no news when it comes to Microsoft and other unsexy tech companies....



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Mobile Tech
1.   LG Unrolls a TV Screen That Rolls Up
2.   Silent Circle Offers Roam-Free Plan
3.   LinkedIn Replaces Contacts Mobile App
4.   Is Apple Dumping iPhones on eBay?
5.   Data Recovered from 'Wiped' Phones


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Review: Microsoft's Surface Pro 3
Is it a tablet and laptop replacement?
Average Rating:
Review: Huawei's Mate2 Impressive
Many features for a reasonable price.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
 
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.