Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Applications
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
New Salesforce1 Platform Eases Adapting, Connecting Apps
New Salesforce1 Platform Eases Adapting, Connecting Apps

By Barry Levine
November 18, 2013 2:32PM

    Bookmark and Share
A goal has been set for third-party software products that communicate with Salesforce1, with incentives for customers to do so, enabling the software makers to gain better insight into how their products are being used. Third-party software makers such as Evernote or Dropbox will be able to use the platform for better integration with Salesforce services.
 



Salesforce.com has released a new development platform called Salesforce1, that it describes as its "next-generation social, mobile and cloud customer platform." Unveiled at the company's DreamForce conference taking place this week in San Francisco, the new platform provides tools to help third-party developers produce Salesforce-oriented apps that are easily adaptable for use on different computer systems and mobile devices.

The new platform provides more data/user interface APIs (application programming interfaces) for mobile, cloud and Web development than Salesforce's existing Force.com platform, and could boost the company into a pivotal position between business software, customers and Internet-equipped physical products and tools.

Salesforce1 allows any application that presently uses the company's Application Exchange -- which already has more than 2,000 apps -- to be readily converted to run on virtually any device, including mobile as well as desktop. In one swoop, this release provides tools to make mobile-ready the older products built by third parties, as well as the company's own apps.

'Our Flagship Mobile App'

Kendall Collins, Salesforce.com's executive vice president for products, told news media that Salesforce1 "is now our flagship mobile app." But Salesforce1 is also designed to assist developers in building any type of app, including ones that are administrative, custom or wearable.

Some Salesforce-watchers have suggested that the new platform will, over time, replace the company's mobile versions of its software, and that it essentially wraps around the company's many services and acquisitions. Mike Rosenbaum, a Salesforce executive vice president, told The New York Times that Salesforce1 handles "packaging, identity, scale, all of it" for turning legacy apps into mobile ones by revamping them for the particular needs of a given screen or device.

He also said that his company has set a goal of third-party software products that communicate with this platform, with incentives for customers to do so, enabling the software makers to gain better insight into how their products are being used. Third-party software makers, such as note-taking software provider Evernote or sharing/storing service Dropbox, will be able to use the platform for better integration with Salesforce services.

Connecting to Things

The company said all its customers will automatically be upgraded to the new platform, which includes a host of new application development tools.

But this is Salesforce, so the sky is the limit for its vision. By integrating applications like Dropbox into Salesforce 1, such applications can then communicate with new phases of the Internet, such as the sensors-in-everything new world that is being called the Internet of Things.

This could position the company as a crucial link in the world of business, if third-party software developers use it as the great connection platform between mobile apps and, say, inexpensive transmitters in physical products, tracking sensors in physical stores, analytical tools that tap into various pools of data, or sensors that spot problems on the factory floor. Cisco, for example, projects that there will be over 50 billion connected things by 2020.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Applications
1.   Hangouts Now More Business Friendly
2.   Oracle Updates Database, Linux Products
3.   China Puts Microsoft Under the Lens
4.   Rhapsody Hits 2 Million Subscribers
5.   Salesforce App Personalizes the Sale


advertisement
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Salesforce App Personalizes the Sale
New CRM and sales automation tools.
Average Rating:
Cisco Woos More Devs with DevNet
To create new network-aware apps.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.