Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Microsoft/Windows
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Microsoft Reportedly May Sell Mediaroom to Ericsson AB
Microsoft Reportedly May Sell Mediaroom to Ericsson AB

By Jennifer LeClaire
March 27, 2013 1:38PM

    Bookmark and Share
The move to on-demand streaming technology and away from the more traditional programming delivery method has meant IPTV is not of strategic importance to Microsoft anymore, said analyst Rob Enderle. "Microsoft is instead trying to do content deals," he said. "Having this IPTV engine just didn't prove to be an advantage to getting where Microsoft needed to go."
 



Microsoft may do something it rarely does: sell off an asset. Ericsson AB is in talks to buy Microsoft's IPTV business, according to Bloomberg.

Microsoft Mediaroom may not be a household name like Xbox, but it's nevertheless the world's most deployed IPTV platform. Mediaroom-powered TV services are being offered by more than 40 of the world's leading operators, delivering services to more than 11 million consumer households equaling more than 22 million set top boxes deployed throughout the world. Clients include AT&T, Deutsche Telekom and TELUS.

According to Bloomberg, Ericsson, the largest maker of wireless networks, could announce a decision to acquire Mediaroom within a few weeks. The motive: to boost its software and services. Microsoft doesn't need Mediaroom anymore because it is delivering TV through the Xbox game console, Bloomberg reports. Neither Microsoft nor Ericsson could immediately be reached for comment.

Strategic All Around

Rob Enderle, principal analyst at the Enderle Group, said the deal makes sense for both companies.

"For Ericsson it would be a good win," Enderle told us. "Mediaroom is natural flow because the technology would get Ericsson back in more tightly with AT&T as a provider. It's also a natural fit for Ericsson because they do telephony -- and back-end telephony for the most part. So the Mediaroom technology is much more for Ericson than it turned out to be for Microsoft.

The move to on-demand streaming technology and away from the more traditional programming delivery method has meant IPTV is not of strategic importance to Microsoft anymore, Enderle said.

"Microsoft is instead trying to do content deals," he said. "Having this IPTV engine just didn't prove to be an advantage to getting where Microsoft needed to go. This is what a mature company does. It keeps the things that are strategic and sells off the things that are not."

Inside Mediaroom

Possible prices for the acquisition weren't mentioned in the Bloomberg report, but the Mediaroom platform is clearly valuable in the marketplace. Mediaroom is customizable and configurable for any market and competitive landscape, according to Microsoft, and it powers television and video services across TV, PC and mobile screens.

That means service providers can offer a custom set of services to attract and retain subscribers. Microsoft bills Mediaroom as beneficial to operators who want to increase efficiency, expand their reach and gain the ability to scale while providing TV experiences that grow subscriber loyalty.

Mediaroom also would position Ericsson as helping operators leverage the potential of an app-enabled world. And the Mediaroom video-on-demand storefront makes possible rentals and purchases through a menu system and gives subscribers instant access to movies and entertainment.

Finally, with the Mediaroom Advertising Platform, service providers have a chance to generate additional revenue opportunities that make possible targeted delivery of ad content across multiple devices and form factors.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Microsoft/Windows
1.   Cortana Fills Windows Phone Gap
2.   Review: Windows Embraces the Past
3.   Patch Tuesday Offers Critical Fixes
4.   China Approves Microsoft-Nokia Deal
5.   Microsoft Pulls Plug on Windows XP


advertisement
Last Fixes Tuesday for XP, Office 2003
Microsoft closing out support for two.
Average Rating:
Cortana Fills Windows Phone Gap
Siri-like virtual assistant has promise.
Average Rating:
Review: Windows Embraces the Past
With small but significant tweaks.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.