Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
After Hours
Real-time info services with Neustar
Average Rating:
Rate this article:  
YouTube Reported Launching $1.99 Subscription Channels
YouTube Reported Launching $1.99 Subscription Channels

By Adam Dickter
May 6, 2013 2:24PM

    Bookmark and Share
If it offers pay subscription channels, YouTube is surely looking at the success of Netflix, Hulu Plus and Amazon Prime in selling subscriptions for streaming content. And the advent of Internet set-top boxes made by Apple, Intel, Roku and others show that top companies are banking on increased interest in Web content.
 



If you get tired of looking at cat videos, or just want to view more professionally made ones, you may soon be able to log on to some premium content on YouTube. But there will be a price tag.

The video sharing giant, which was founded by Chad Hurley, Steve Chen, and Jawed Karim in 2005 and bought by Google the following year, is about to launch a system of premium channels for which users would pay a relatively small fee of $1.99 per month for access, according to a published report.

The London-based Financial Times said the move has been in the works for months and would provide more shared revenue between Google and content creators.

'Another Vehicle'

The move was not confirmed by YouTube, but the service told the Financial Times it is "looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer."

It's the latest step in revenue enhancement for the social media giants we have come to know and love and enjoy over the last decade such as Facebook, Twitter and YouTube. All three are still free to users, but since going public in February 2012, Facebook has moved beyond simple advertising to sponsored posts, recommended pages and more.

Twitter, which subsisted for years on venture capital start-up costs, began selling promoted tweets in 2011.

Just as newspapers and magazines initially gave away all their content on Web sites at the dawn of the Internet, and now seek ways to gain income through some forms of "pay walls," social media seem to be looking for bigger payoffs, too.

In the case of YouTube, Google is surely looking at the success of Netflix, Hulu Plus and Amazon Prime in selling subscriptions for streaming content. And the advent of Internet set-top boxes made by Apple, Intel, Roku and others show that top companies are banking on increased interest in Web content, while Netflix and Amazon are now developing original shows.

The Evolution Is Here

"I don't see this as social media maturation so much as an evolution in paid video content models," said Rebecca Lieb, a digital advertising and media analyst at the Altimeter Group.

"Google hasn't yet said they're doing this, but [they] are looking at models for subscriptions, which makes sense. Paid video streaming is a growing market -- Netflix, Hulu and Amazon demonstrate users are willing to pay for quality content -- as distinct from user-generated cat videos."

Lieb told us that as more people "cut the cord" from cable or broadcast TV, "many are turning to digital channels for programming, and proposed cost models for online programming are much lower than monthly cable or satellite fees."
 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 After Hours
1.   Beware: Facebook Shares Your Locale
2.   Easter Egg! Microsoft's Clippy Is Back
3.   Zynga Launches Mobile FarmVille
4.   Study: Samsung Phone vs. iPhone
5.   Criterion Extends Hulu Streaming Deal


advertisement
A $200 'Micro' 3D Printer Earns Big
Kickstarter-funded, it could help biz.
Average Rating:
Review: Galaxy S5 Features Useful
Enough to give Samsung another hit.
Average Rating:
Roku Streaming Stick Packs a Punch
Small device for a crowded market.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.