Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
Register for a certification exam.
Average Rating:
Rate this article:  
Amazon Ships Kindle Fire HDX Ahead of New iPads
Amazon Ships Kindle Fire HDX Ahead of New iPads

By Adam Dickter
October 18, 2013 1:10PM

    Bookmark and Share
Both Apple and Amazon have similar audiences, both are heavily focused on consumers rather than businesses. What attracts people to Kindle Fire versus the iOS products like the iPad is the affinity the customer has with the greater brand, the physical as well as virtual products, said ABI Research tablet expert Jeff Orr.
 



As Apple prepares to unveil its latest slate of iPad tablets next week, online retail giant Amazon is already shipping its newest flagship device, the Kindle Fire HDX. The launch follows Amazon's pattern of trying to steal the hardware giant's thunder.

Pouring on Mojito

On Oct. 22 Apple is expected to unveil an iPad mini with an improved retina display and a next-generation full size iPad that is lighter and thiner.

The 7” Kindle Fire HDX uses a brand-new operating system, Mojito, and packs X-Ray for Music, Prime Instant Video downloads, and the Mayday button for live tech support.

“With a beautiful 323 ppi perfect-color HDX display, three times the processing power, twice the memory, four times the graphics performance, and Fire OS 3.0, we think customers are going to love the new Kindle Fire HDX,” said Peter Larsen, Vice President, Amazon Kindle in a statement.

ABI Research tablet expert Jeff Orr told us the "HDX is similar to other contemporary tablets from Amazon and brings them up in par with other seven-inch tablets released so far, such as Google's Nexus.

"The comparison to Apple will be very much around Apple's similar-sized product, the iPad mini," he said.

New tablet releases inevitably lead to discussion about whether Apple can hold onto its lead in the global tablet market. Second-quarter numbers from IDC showed that Apple's share dramatically dropped from 60.3 percent during the same quarter last year to 32.4 percent while all top competitors gained ground. But it's tough to tell how Amazon is stacking up.

"Amazon does not release sales figures, so it is impossible to know how big an impact they are having on the market," Avi Greengart, consumer devices expert for Current Analysis, told us. "However, Amazon’s business model of selling hardware at cost as a way to help monetize content is certainly threatening to vendors like Apple who monetize their hardware."

Low-Key Launch

Orr said it was unusual that Amazon did not hold a launch event this time to showcase the Fire HDX as it has with previous products. Apple has set the standard for such high-publicity events.

"That had me wondering what the company's strategy is," Orr added. "Perhaps they have spent too much money on the event portions of the launch and want to spend more on operations-related expenses instead."

Orr noted that Amazon has a disadvantage in selling its devices primarily online since consumers prefer hands-on demonstrations before making their selections.

"For tablets to be successful there has to be a personal assessment of value, to create that personal connection," he said, noting that consumers who have responded to surveys indicate that they are increasingly including tablets among devices they won't leave home without, which previously included only smartphones.

Physical and Virtual Goods

Another advantage for Amazon is that its devices are not just readers, viewers and web browsers but portals into the world of Amazon merchandise.

"Both [companies] have a similar audience both heavily focused on consumers [rather than businesses]," Orr said. "What attracts people to Kindle versus the iOS products is the affinity the customer has with the greater brand, the physical as well as virtual products."
 

Tell Us What You Think
Comment:

Name:



You have the experience and skills, let an ISACA® certification demonstrate your value. Our certifications announce that you have the expertise and insight to speak with authority. ISACA certification is more than a credential; it's a platform that can elevate your career. Register for an Exam Today.


 Mobile Tech
1.   Is the Amazon Fire Phone a Winner?
2.   Review: Amazon's New Fire Phone
3.   Apple Smart Watch Patent Surfaces
4.   iPhone 6: Bad for Apple Tablet Sales?
5.   GoTenna: Work-Thru for Dead Zones


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:


advertisement


 Random Bytes
GoTenna: Work-Thru for Dead Zones Apple iWatch Set To Rock the Market
Review: Amazon's New Fire Phone Microsoft Announces $199 Laptop
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.