Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
For Many, Smartphones Are Their BFFs, IDC Study Finds

For Many, Smartphones Are Their BFFs, IDC Study Finds
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

For most users, the smartphone spends more time with its users than any family member or friend, according to the IDC study. Sixty-three percent of smartphone owners have their phone with them for all but one hour in the awake part of a day, while nearly 80 percent have it for all but two hours. About half of everyone in the U.S. has a smartphone.
 

Related Topics

Smartphone
Facebook
Phone
E-Mail


Is your best relationship with your smartphone? A new IDC report, sponsored by Facebook, suggests it might be.

The key finding of the study, "Always Connected -- How Smartphones and Social Keep Us Engaged," is that "mobile + social = connectedness." The sense of being always connected is the key driver, according to IDC, and it spans any divisions between demographics, brands, services or applications. And, the report points out, the key thing to remember is that, although they are called phones, these devices are actually pocketable, personal computers.

For most users, the smartphone spends more time with its users than any family member or friend. Sixty-three percent of smartphone owners have their phone with them for all but one hour in the awake part of a day, while nearly 80 percent have it for all but two hours. About half of everyone in the U.S. has a smartphone, slightly more than 180 million people this year. By 2017, that's expected to reach more than 220 million users.

'Increased Social Connectedness'

Four out of five smartphone owners tend to connect via their smartphone within 15 minutes of awakening in the morning. In fact, 62 percent reach for it as soon as they wake up, including 44 percent who use it as an alarm clock. Those numbers are even higher for 18- to 24-year-olds. "Rather than feeling overwhelmed by it," the report said, "we enjoy and value this increased social connectedness."

The smartphone is embedded in activities through the day. Nearly half of respondents use it during errands, while shopping, while making dinner or even at the gym. Social apps that have built-in calls-to-action, like posting status updates and check-ins, are driving use at social events. As with daily activities, the smartphone is heavily used for social communication, most notably for Facebook, during such social activities as going to a meeting or a class, going out to eat or for drinks, attending a live event or going to the movies.

Then There's Voice

The study, conducted over a week with more than 7,000 users aged 18 to 44, said that the most-used apps were, in order: e-mail, used by 78 percent, Web browsing (73 percent), Facebook (70 percent), maps/directions (64 percent) and games (60 percent). Others, ranging from slightly more than 50 percent to 37 percent, were sharing/posting photos, general search, local search, reading news and sports, and watching TV/video.

The key indicator in how much the phone's role has changed is that one of the least used applications is making a voice call. Only 16 percent of the time spent communicating is via voice, while 84 percent involves text messaging, e-mail or social networks.

But voice isn't completely left out in terms of helping people feel connected. Forty-nine percent of respondents feel connected when using texting or messaging, 43 percent when talking on the phone, and 40 percent when messaging on Facebook.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Apple Stock Soars Ahead of iPhone 6
2.   HTC One M8 Windows Phone Unveiled
3.   Verizon Tops in Mobile Networks
4.   Sprint Out with Data Guns Blazing
5.   Best Buy Leaks Moto 360 Watch Info


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 

Enterprise Hardware Spotlight
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 

Mobile Technology Spotlight
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.