Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Hardware
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Sony Vaio Fit Notebooks Aim for Sweet Spot
Sony Vaio Fit Notebooks Aim for Sweet Spot

By Jennifer LeClaire
May 8, 2013 12:35PM

    Bookmark and Share
The Sony Vaio Fit line "has touch capabilities and sells at a price that's in the target range at which we thought the products would move," said analyst Rob Enderle. "The initial Windows 8 products were probably about $400 above most other products in the market. The end result was that those products didn't really move very well." So the Vaio Fit can be seen as a test.
 



New Vaio Fit laptops offered by Sony offer optional touchscreens and aggressive pricing. The company is also offering beefed up Vaio All-in-One Tap 20 and L Series PCs and the Vaio T Series 15 Ultrabook. All carry the Windows 8 operating system.

Aimed at students and business uses looking for a premium design that doesn't break the bank, the Vaio Fit and Fit E aim to compete with Apple. Sony emphasized design with its new models, which are thin and lightweight, and run third-generation (Ivy Bridge) Intel Core processors.

The Fit E is the more cost-conscious version aimed at a younger audience, with "big box" speakers but a plastic chassis, while the Fit uses aluminum for the body.

Sony borrowed some talent from its TV engineers for the Fit line. The laptops feature high-resolution displays: full HD (1920x1080) on the Fit 15 model and HD+ (1600x900) on the Fit 14 model, as well as color enhancement technology. Consumers can opt for a capacitive touchscreen. The LED backlight offers bright display while conserving battery life.

Windows Blue Impact?

Rob Enderle, principal analyst at the Enderle Group, said the Fit laptops are high design, comparable with Apple's design language.

"The Fit line has touch capabilities and sells at a price that's in the target range at which we thought the products would move. The initial Windows 8 products were probably about $400 above most other products in the market. The end result was that those products didn't really move very well," Enderle said.

The Fit 14 and 15 are available in about a week for $649 and $699. The Fit 14E and Fit 15E are available for about $549 and $579.

"Sony has dropped the price of these products right in the sweet spot and that should give us a real test to see if people will accept the product at a price point where they had historically been buying," Enderle told us. "But I'm curious to see if these products are going to have as big an impact as it might have had if we hadn't known Windows Blue is on the way."

Refreshing Vaios

Meanwhile, family tabletop Vaio Tap 20 PC has been refreshed. It now comes more, with pre-loaded Sony Imagination Studio Vaio Edition software and Intel Wireless Display that lets consumers stream their computer screen directly to a compatible big screen HDTV.

The Vaio T Series 15 Ultrabook features a full HD (1920x1080) 15-inch touchscreen with backlit keyboard and integrated number pad. Sony said users can create presentations, edit and watch videos and surf multiple windows without sacrificing mobility.

Finally, powered by Sony's Bravia Engine with the X-Reality chip, the Vaio L Series All-in-One high-definition PC/TV offers touch access to the Internet, movies, music and photos. Built for multitasking, the L Series includes a TV Tuner with picture in picture functionality, allowing users to watch TV while on the PC.

The Vaio Tap 20, T Series 15 and L Series are also available this month for about $899, $849 and $1,249 at Sony retail stores and other authorized dealers nationwide.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Hardware
1.   US Orders a New Cray for Nuclear Arms
2.   PC Shipment Slump Bottoms Out
3.   IBM Earmarks $3B for Next-Gen Chips
4.   Most Networks Not Ready for IoT
5.   Gartner Sees Tablets Up, PCs Down


advertisement
Most Networks Not Ready for IoT
But most enterprises are prepared.
Average Rating:
Gartner Sees Tablets Up, PCs Down
But PC sales are recovering.
Average Rating:
Review: Tablets with Keyboard Covers
How do Surface and Lumia stack up?
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
 
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.