News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Mobile Tech / Report: Apple Buys Mapping Firm
Next Generation Data Center Is Here!
Report: Apple Buys Mapping Firm, Notes App
Report: Apple Buys Mapping Firm, Notes App
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
DECEMBER
24
2013



Apple has reportedly bought yet another mapping company, and an Evernote competitor to boot. News outlets are reporting that the iPhone maker has grabbed BroadMap and Catch.

BroadMap provides government, non-profit and commercial business partners with custom-fit geographic information system (GIS) solutions. By matching the demand for GIS solutions with an agile business model, BroadMap has seen healthy growth in its space. The firm promises to provide solutions to even the toughest GIS and location challenges.

Formerly known as Snaptic, Catch.com has been popular with Android-powered smartphones and tablets, seeing millions of downloads. Catch.com produces Catch Notes, AK Notepad and Compass. The mobile apps also run on iOS and the Web.

Apple's Mapping Plans

Apple continues grabbing mapping companies as it struggles to get Apple Maps on par with Google Maps in the wake of an embarrassing debut and plenty of consumer backlash.

In July, the iPhone maker acquired Locationary for an undisclosed amount as part of the fix. Over the last few years, Apple has acquired several companies to beef up its maps software, including Poly9, C3 Technologies and Placebase but so far mapping parity with Google has eluded the tech giant.

For an analysis of the latest Apple acquisition, we turned to Greg Sterling, principal analyst at Sterling Market Intelligence. He told us one acquisition seems like a natural progression of its work on Apple Maps while the other is more of an outlier.

“With BroadMap Apple continues to plug holes and improve or extend its mapping capabilities. I'm sure there will still be more mapping-related acquisitions to come,” he told us.

“Catch is somewhat more curious unless Apple is simply using the technology and employees to improve Its own existing Notes app or create a new more expansive list-making tool, integrated with the OS. There are some other things that Apple might be able to do with Catch around location and social data, which are intriguing to contemplate as well,” Sterling added.

Apple’s Mapping Missteps

When Apple bought Placebase in 2009, rumors started percolating that the company would replace Google Maps on the iPhone. But when Apple Maps debuted as part of iOS 6 about three years later, it fell into the product launch disaster category. In fact, it was so embarrassing for the company that it led to an executive shakeup.

The Wall Street Journal reported drama around Scott Forstall, the former iOS chief, in Oct. 2013. The Journal said Apple CEO Tim Cook wanted Forstall to sign an official apology letter to customers for the poor navigation and quality of Apple Maps and he refused.

"The buggy and poor-performing Maps app, which displaced Google Maps as part of the iOS 6 launch, has been a black eye for Apple," Mark Moskowitz, an analyst at JPMorgan Chase & Co., wrote in a research report. Forstall left Apple in the Oct. 2012 shakeup. It was Cook who worked to clean up the mess.

"We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," Cook wrote in his apology letter to consumers last year. Only time will tell if the Locationary acquisition will help Apple solve its mapping problems.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.