Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
UCS Invicta: Integrated Flash
Deploy flash memory technology to
deliver peak workload performance.

Find out more>>
Mobile Tech
Real-time info services with Neustar
Average Rating:
Rate this article:  
Why Motorola
Why Motorola's Project Ara May Work for Enterprises

By Jennifer LeClaire
October 29, 2013 9:59AM

    Bookmark and Share
Where Motorola's Project Ara could make sense is for enterprises trying to create customized mobile devices and an off-the-shelf device may not have whatever meets a specific business process. Designing a phone from scratch to meet those needs is prohibitively expensive. This approach can make sense in that scenario, said one analyst.
 



Motorola is trying to do on the handset side what T-Mobile is doing on the wireless side: shake up the status quo. Beyond its customizable smartphones, Google-owned Moto is now developing a free, open hardware platform for creating “highly modular” smartphones. Analysts said it could turn heads in the enterprise.

According to Paul Eremenko of Motorola’s Project Ara Team, the idea was birthed during a six-month journey with Sticky, a truck wrapped entirely in Velcro and filled with rooted, hackable Motorola smartphones and high-end 3D printing equipment.

“On that trip we saw the first signs of a new, open hardware ecosystem made possible by advances in additive manufacturing and access to the powerful computational capabilities of modern smartphones,” Eremenko wrote. “These included new devices and applications that we could never have imagined from inside our own labs.”

Android-Like Hardware?

After the trip, the company asked a key question: How do we bring the benefits of an open hardware ecosystem to 6 billion people? The answer was Ara.

Motorola wants to do for smartphone hardware what Eremenko said the Android platform has done for smartphone software: create a third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines.

“Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones,” he said. “To give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it.”

Project Ara’s design is made up of what Moto calls an endoskeleton, or endo, and modules. The endo, Eremenko explained, is the structural frame that holds all the modules in place. A module can be anything, from a new application processor to a new display or keyboard, an extra battery, a pulse oximeter -- or something not yet thought of. Moto has been quietly working on Ara for more than a year but things heated up when company officials met Dave Hakkens, the creator of Phonebloks.

“Turns out we share a common vision: to develop a phone platform that is modular, open, customizable, and made for the entire world. We’ve done deep technical work. Dave created a community,” Eremenko said. “The power of open requires both.”

A Good Fit for the Enterprise

We turned to Avi Greengart, an analyst at Current Analysis, to get his thoughts on the Project Ara. While he gives Motorola credit for thinking outside the box, he told us he’s not convinced presenting traditional consumers with a “Lego kit of a phone” will win their business.

Phones with components are almost always bulkier than single casing phones, he explained, and even if Moto found a way to make the phones thinner, battery life could still be compromised.

“Where this could really make a lot of sense, though, is for corporate use where companies are trying to create customized mobile devices and an off-the-shelf device may not have the bar code reader or keypad or whatever meets a specific business process,” Greengart said. “Designing a phone from scratch to meet those needs is prohibitively expensive. This approach can make sense in that scenario.”
 

Tell Us What You Think
Comment:

Name:

Murali Apparaju:

Posted: 2013-11-21 @ 10:00am PT
So this is what Google had in mind when they acquired Motorola! - Despite the near audaciousness of the plan, Project Ara does sound pretty novel & futuristic.

David:

Posted: 2013-11-19 @ 5:44am PT
3-D printing, Graphene, and modular phones designed to change with the times...the future is here.



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   BBM Now Available on Windows Phone
2.   Virgin Mobile Offers Custom Plans
3.   Asana Revamps Mobile App
4.   Android 'Fake ID' Puts Millions at Risk
5.   FTC Wants Fix for Mobile Cramming


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Dell, BlackBerry Downplay Threat
Say Apple-IBM alliance can't hurt them.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New 'Backoff' Malware Slips Undetected into Retail Systems
'Malicious actors' are using a new variety of malware to access consumer payment data remotely through point-of-sale systems, according to a report from the Department of Homeland Security.
 
IBM Beefs Up Identity Intelligence Security Solutions
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
 
USB Security Flaw Lets Hackers Hijack PCs
Hackers can use the firmware that controls USB functions to take control of computers, say security experts. That means there may be a new class of attack for which there are no defenses.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
BlackBerry Messenger Now Available on Windows Phone
BlackBerry's free Messenger chatting and voice app is out of beta and widely available for Windows Phone users, the company said. BBM offers secure messaging, Groups, Voice, Channels and more.
 
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.