News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Personal Tech / Nintendo Adds New Exercise Platform
DDoS Protection Powered By Verisign
Nintendo Hopes New Exercise Platform Works Out
Nintendo Hopes New Exercise Platform Works Out
By Adam Dickter / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
FEBRUARY
01
2014


Can a new platform dedicated to health-based programs help restore the fiscal health of game-maker Nintendo? The Japanese giant hopes so, announcing this week that it will put its marketing muscle behind a third platform in addition to its Wii U console and DS handheld devices.

In a Jan. 30 briefing to investors on third-quarter results, which was posted on the company's Web site, CEO Satoru Iwata said he was recognizing that quality of life is a big part of the appeal of gaming consoles, and that means going beyond entertainment.

A New Blue Ocean

"Of course, defining a new entertainment business that seeks to improve quality of life creates various possibilities for the future such as 'learning' and 'lifestyle,' but it is our intention to take 'health' as our first step," said Iwata.

Rather than just rolling out more games like Wii Fit, which provide fun exercises with the motion-sensing device, Iwata said he would expand health use "in a new blue ocean."

He said early 2015 would be a target for the new release.

Nintendo desperately needs to pump up sales of its devices. It slashed its forecast for the year from 9 million units to 2.8 million.

Tough To Please

Senior digital home analyst Michael Inouye of ABI Research told us that Nintendo has many issues with the Wii U, that go beyond a "killer app" or feature.

"Iwata blamed some of the troubles on the Gamepad, which he believes consumers mistakenly view as a peripheral for the original Wii, rather than a key differentiator for the next generation of consoles," Inouye said. "While this might be true for some casual gamers, this is certainly not the case for those who are more passionate about the gaming hobby (especially not this far removed from launch)."

Inouye said casual gamers are an increasingly difficult crowd to win over now, as many have moved on to mobile devices with free or dirt-cheap apps.

It may not just be a question of perception. "The Wii U’s hardware is closer to the seventh generation of consoles (Microsoft Xbox 360 and Sony PS3) than the now current-generation (Microsoft Xbox One and Sony PS4," Inouye added.

Low Performance?

"This hurts it from a third-party game developer perspective and even in those cases where games support all platforms the Wii U performs below the eighth-generation consoles from Microsoft and Sony," he said. "Nintendo’s Wii U has also suffered from a lack of key first party titles" while some launched late last year the company is still trying to push legacy titles to help fill in the gaps.

While the Wii Fit was a top seller, it would be surprising if the company can match that level of success with another fitness product, the analyst said. Also smart, wearable fitness products such as watches are already on the market.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN PERSONAL TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.