Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
See data differently
Average Rating:
Rate this article:  
U.S. Cellular Baits Galaxy S5 Hook with Google Play Credit
U.S. Cellular Baits Galaxy S5 Hook with Google Play Credit

By Jennifer LeClaire
March 20, 2014 4:20PM

    Bookmark and Share
The Galaxy S5, the new version of Samsung's flagship smartphone, comes equipped with a 5.1-inch Super AMOLED screen, a 2.5-GHz quad-core application processor and runs on Android 4.4.2, or KitKat. There's a 16-megapixel camera at the rear and a 2-megapixel camera on the front. U.S. Cellular is offering a $50 Google Play credit with pre-orders.
 



U.S. Cellular is taking a page out of T-Mobile's creative marketing playbook. The wireless carrier is offering a $50 Google Play promotional code when you pre-order the new Galaxy S5.

U.S. Cellular is partnering with Samsung on the marketing program for the much-anticipated smartphone, which will run $199.99 after an instant rebate. For consumers that are heavy apps users -- or for those switching from Apple to the Android platform -- the $50 Google Play credit may turn heads.

The only catch is you have to pre-order the device online -- and that's not much of a catch. The Samsung Galaxy S5 is available for purchase on April 11, alongside the Samsung Gear 2 smart watch, the Samsung Gear 2 Neo and the Samsung Gear Fit.

Carrier Competition Fierce

We caught up with Weston Henderek, a principal analyst at Current Analysis, to get his take on the $50 Google Play credit. He told us he believes U.S. Cellular realized that every other major carrier was also probably going to sell the GS5 at $199 on a two-year contract.

"U.S. Cellular has really been struggling over the past year as competition continues to increase," Henderek said. "I think they felt that they needed to go beyond the offer that other carriers had on the GS5 in order to generate more interest."

As Henderek sees it, promotions like Google Play gift cards are always easier for a carrier to give than actually reducing the price by $50 or giving a $50 credit. That is because a Google Play gift card won't get booked as an increased subsidy.

"So this is a good way for U.S. Cellular to give an extra incentive for the GS5 on their network, without actually having to reduce the price," he said.

Get to Know the New Galaxies

As for the Galaxy S5, the new version of Samsung's flagship smartphone comes equipped with a 5.1-inch Super AMOLED screen, a 2.5-GHz quad-core application processor and runs on Android 4.4.2, also known as KitKat. There's a 16-megapixel camera at the rear and a 2-megapixel camera on the front, along with high-definition-capable video.

The Galaxy S5 camera also boasts an auto-focus speed of 0.3 seconds. The High Dynamic Range (HDR) promises to reproduce natural light and color with intensity under any lighting circumstances. Meanwhile, a new Selective Focus feature lets users focus on a specific area of a photo while simultaneously blurring out the background. With this capability, consumers no longer need a special lens kit to create a shallow depth of field effect.

Moving on, the Galaxy Gear 2 smart watch now comes in three versions: Gear 2, Gear 2 Neo and Gear Fit. The Gear 2 and Gear 2 Neo feature a 1.63-inch Super AMOLED display with new shortcuts and better app support. For its part, the Gear Fit offers a more athletic design with a 1.84-inch curved Super AMOLED display and interchangeable band. As its name suggests, the Gear Fit can monitor your heart rate and track your steps, as well as serve up notifications of incoming e-mails, texts and calls.
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Mobile Tech
1.   Is the Amazon Fire Phone a Winner?
2.   Review: Amazon's New Fire Phone
3.   Apple Smart Watch Patent Surfaces
4.   iPhone 6: Bad for Apple Tablet Sales?
5.   GoTenna: Work-Thru for Dead Zones


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.