Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Google Chromebooks Gain in U.S. B2B Market
Google Chromebooks Gain in U.S. B2B Market

By Barry Levine
January 2, 2014 2:32PM

    Bookmark and Share
The NPD report is only one indication that Google Chromebooks are gaining strength, at least in some sectors. In the larger market, there are additional signs. For instance, Amazon has noted that three of its top four bestselling laptops over the holiday season were Google Chromebooks -- Acer’s C720, Samsung’s Chromebook and HP’s Chromebook.
 



The new year could bring a new lineup in the race for portable computing, at least in the business-to-business (B2B) world. A report from industry research firm NPD Group, released in late December, shows that Google Chromebooks now represent more than 20 percent of all B2B notebook sales in the U.S. through commercial distributors.

As a percentage of all computer and tablet sales through these B2B channels, Chromebooks are now at 9.6 percent from January to November of last year, a huge increase from its 0.2 percent position in 2012. NPD said this was the largest increase of any product segment in its report.

The 9.6 percent position puts Chromebooks ahead of Apple notebooks for these channels in this period. Apple notebooks dropped to 1.8 percent from 2.6 percent over the same period, while Windows notebooks fell to 34.1 percent from 42.9 percent. Apple’s iPads also saw a slight decline to 15.8 percent from 17.1 percent. Android tablets more than doubled to 8.7 percent from 4.2 percent and Windows tablets hit 2.2 percent, compared to 0.8 percent in 2012.

‘No Accident’

The report, The NPD Group’s Distributor Track and Commercial Reseller Tracking Service, focused on sales through B2B distributors in the U.S. Chromebooks’ rise in the business-to-business market highlighted in this report does not represent its position in the total computer market, but it does show that Google’s thin client platform is gaining strength among busineses.

Stephen Baker, vice president of industry analysis for NPD, said in a statement that “new products like Chromebooks, and reimagined items like Windows tablets, are now supplementing the revitalization that iPads started in personal computing devices.” He added that “it is no accident that we are seeing the fruits of this change in the commercial markets as business and institutional buyers exploit the flexibility inherent in the new range of choices now open to them.”

The NPD report is among the data points indicating that Chromebooks are gaining strength, at least in some sectors. In the larger market, there are additional signs. For instance, Amazon has noted that three of its top four bestselling laptops over the holiday season were Chromebooks -- Acer’s C720, Samsung’s Chromebook and HP’s Chromebook.

The ‘Scroogled’ Campaign

This is all the more impressive considering Microsoft’s attacks on the browser-based Chrome platform in its “Scroogled” marketing campaign. That marketing effort described the devices as, essentially, not being full-powered devices capable of running such mainstays as Office, iTunes or Photoshop. In one TV commercial in the campaign, the stars of the TV series Pawn Shop refuse to buy a used Chromebook because of its lack of utility if there’s no reliable Internet connection.

Increasingly, industry observers are suggesting that Microsoft’s hit on Chromebooks is not simply an add-on to its general campaign comparing Google’s search engine and Bing. Instead, it appears that the cloud-based Chromebooks, which are gaining popularity among IT departments in institutions and enterprises because of their low maintenance costs, appear to be on the verge of becoming a major threat to Microsoft’s traditional dominance among businesses.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   Amazon 3D Smartphone Pics Leaked
2.   Zebra Buys Motorola Enterprise Biz
3.   CTIA Caves, Offers Kill Switch Plan
4.   Report: Amazon Phone To Feature 3D
5.   Review: Galaxy S5 Features Useful


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 million, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.