Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Business Briefing
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Google Enlists Utility in Push for Renewable Energy

Google Enlists Utility in Push for Renewable Energy
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

With the expansion of Google's Lenoir data center, local utility Duke Energy has pledged to develop a new program for large companies that want to buy renewable power for their operations, with Google helping to fund it through a voluntary tariff. Duke will file the plan with its state commission within 90 days.
 


Google has already invested more than $1 billion in its various renewable energy initiatives. The search engine giant already subscribes to wind-generated electricity near its data centers and installed solar panels at its corporate headquarters.

But Google is not stopping there. And Google is not even stopping at Google. Now, the tech titan is investing $600 million to expand its Lenoir, N.C. data center while also pushing the concept of voluntary renewable energy tariffs to allow the local utility to invest in renewable power for the new center.

"We're always looking for ways to expand the use of renewable energy," said Gary Demasi, director of Global Infrastructure at Google. "It's also important to work directly with our utility partners to find solutions that will make more renewable energy available for us and for others."

Google Partners with Duke

As Demasi sees it, the most straightforward way to do this is for utilities to offer a renewable power option for companies that request it. Most utilities don't offer that option -- but that isn't stopping Google from pushing the green energy envelope. In fact, the search engine giant just published a white paper laying out its ideas on how and why such programs might work.

Google also announced its first effort to put this idea into practice. With the expansion of Google's Lenoir data center, local utility Duke Energy has pledged to develop a new program for large companies that want to buy renewable power for their operations, with Google helping to fund it through a voluntary tariff. Duke will file the plan with its state commission within 90 days.

"Offering companies like Google a renewable energy option has many advantages. Because the service is made available to a wide range of customers, companies that don't have the ability or resources to pursue alternative approaches can participate," Demasi said. "And by tapping utilities' strengths in power generation and delivery, it makes it easier for companies to buy renewable energy on a larger scale."

The Tariff Card

Demasi readily admits that this approach has challenges. He pointed to three clear ones: utilities need to work out the mechanics of the service within their local regulatory structure and in many cases state utility commissions will need to approve the programs. Then there's the challenge of finding cost-effective renewable projects.

"We'll continue to find creative ways to supply our facilities with renewable energy, but we think this solution can provide an important new way to increase the use of renewable energy nationwide," Demasi said. "We look forward to working with utilities, state utility commissions, companies and other stakeholders to make it a reality."

In its white paper, Google suggested a renewable energy tariff and said it has many advantages because it lets utilities do what they do best: build power plants, procure power, manage the grid, and deliver electricity to customers.

"Renewable energy tariffs will also have many benefits for utilities and their communities. They will lead to increased economic development as companies choose to locate or expand in markets that offer more renewable energy options," the paper suggested.

"Utilities will improve customer satisfaction by providing new services that are responsive to customers' needs. Finally, offering companies the option of buying renewable power will lead to greater investment in local and regional renewable energy projects, which can provide jobs and opportunity in a utility's service area and ultimately reduce the cost of renewable energy for everyone."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Business Briefing
1.   Google Buys Contextual Image Startup
2.   Google IPO Began Decade of Big Bets
3.   FBI Cybersquad To Add Agents
4.   Android Crushing Smartphone Rivals
5.   Pre-IPO Alibaba Has Accounting Woes


advertisement
Sprint Dumps T-Mobile Merger
Looks to the future with new chief exec.
Average Rating:
Get Up! Experts Say Move It or Lose It
Sitting deemed a dangerous activity.
Average Rating:
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 

Enterprise Hardware Spotlight
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 

Mobile Technology Spotlight
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.