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Is Samsung Approaching Overkill with Galaxy Tab 3 Sizes?
Is Samsung Approaching Overkill with Galaxy Tab 3 Sizes?

By Jennifer LeClaire
June 24, 2013 10:42AM

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"I don't criticize Samsung for offering so many choices [As with the Samsung Galaxy Tab 3]. That's one of the key ways Samsung is differentiating itself from Apple," Greengart said. "At the same time there is a point where there are simply too many different lines and too many screen sizes within those lines and too many different choices."
 

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As Samsung rolls out its latest mobile devices -- including the Galaxy Tab 3 which comes in three screen sizes -- some critics are voicing concerns of option overload. Could Samsung's strategy to offer a wide swath of device sizes backfire in the face of rival Apple's simplicity?

The market will make that determination but market research and analysts are making some early assumptions.

According to Forrester Research, 49 percent of U.S. consumers who own a mobile and tablet device prefer the tablet as their primary mobile device to access the Internet. That would seem to open the door to a wider variety than Apple offers. But smartphone sales still dominate tablet sales and Apple has fared well with few one device a year while Samsung's strategy is seemingly to go after every possible screen size desire.

Choice Overload?

To get a sense of how Samsung's strategy is really impacting the market, we turned to Avi Greengart for insight. He told us there is the potential of choice overload. Some would-be Samsung consumers may freeze at the possibilities and just decide to buy an iPhone.

"I don't criticize Samsung for offering so many choices. That's one of the key ways Samsung is differentiating itself from Apple," Greengart said. "At the same time there is a point where there are simply too many different lines and too many screen sizes within those lines and too many different choices."

Greengart agrees with the chatter that Samsung is overwhelming customers with choice. But he doesn't disagree with the overarching strategy of offering smartphones and tablets in multiple screen sizes so consumers can pick the device that best fits their use case.

"Samsung has a different philosophy than Apple's, but I don't have a problem with Apple's philosophy either. It's much easier for a consumer to figure out which iPhone or iPad they want than which Samsung device they want," Greengart said. "But, on the flip side, if you do want something in between an iPhone and an iPad Mini Apple does not offer anything. Samsung offers many, many, many things. Probably too many."

Which Strategy is Better?

Still, Samsung seems poised to forge ahead with its strategy even as other handset makers begin pushing in the same "more choice" direction. After all, the company has been successful so far with a cadre of ever-increasing screen sizes and device options.

Greengart said this strategy has worked particularly well in Asia, where in many cases consumers are not getting a phone and a tablet and a PC. They are getting one product. The larger smartphones work well in those use cases.
 

Tell Us What You Think
Comment:

Name:

Meghu:

Posted: 2013-07-22 @ 2:22am PT
Samsung Galaxy Tab 3 is a slim-trim tablet. It is made of plastic body, Android 4.2.2 aka Jelly Bean OS inside, quad core 1.5GHz Exynos Dual (4212) processor, GPS, Bluetooth, Wi-Fi and digital compass, accelerometer, and gyroscope.

Tabula Rasa:

Posted: 2013-06-24 @ 1:00pm PT
There is a shoe for every foot and there will be a tablet for every hand. I am fed up of the 16:9 form factor. Give me 3:2 like Google's Chromebook Pixel. Gone are the day of Ford's Model T (or Apple's iPad). Long live Samsung modularity. Now, if only they would follow Google Nexus and put a standard micro-USB connector instead of their suboptimal proprietary connector; and stock Android instead of their useless custom interface...



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