Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Apple/Mac
Real-time info services with Neustar
Average Rating:
Rate this article:  
Twitter Boosting iOS Mobile App To Lure Users
Twitter Boosting iOS Mobile App To Lure Users

By Seth Fitzgerald
September 16, 2013 1:57PM

    Bookmark and Share
The update of Twitter's iOS mobile app, which will focus on multimedia, is supposedly meant to attract people who are not technology savvy. Plus, this update (if comes to fruition) should be released to mobile devices before Twitter's initial public offering.
 

Related Topics

Twitter
iOS
Mobile App
Facebook
IPO



With 1 billion users and just 250 million "consistent" users, Twitter has been dealing with some major dilemmas in its user base. To attain more consistent users instead of inactive ones, Twitter is updating a large portion of its interface, especially its mobile app on iOS.

One of the most obvious changes will be removing the Home, Connect, Discover, and Me tabs. Instead of those, Twitter will be including a simplified swipe-navigation layout, allowing people to see different types of content.

Emphasis On Multimedia

Reports coming from people familiar with Twitter's new iOS app have stated that the application will be more focused on multimedia. Since pictures and videos are what keep people on the app longer, streams of content dedicated to media will likely be appearing in the update.

Regular text-based tweets will still appear but separate streams for media tweets will be offered. Among these new streams will be photo-only, interaction/conversation, and TV-related feeds.

In-line display of photos will also be included, allowing people to view multimedia content without actually opening a tweet.

This update is supposedly meant to attract people who are not technology savvy as well. Plus, this update (if comes to fruition) should be released to mobile devices before Twitter's initial public offering. Twitter's COO Ali Rowghani acknowledged the current issues with the service during a recent interview, stating "[Twitter] is not delivering the product as we should."

Impending IPO

Twitter is incredibly lucky as it has been able to navigate the road to an IPO without making the same mistakes that Facebook made. In 2011, Facebook ignited a trend of tech IPOs, many of which seem to have been bad decisions.

However, analysts do not seem to think that the Twitter IPO will be bad, in fact, it may be stunning for the social network. Twitter may end up being valued at $10 billion and, as a result, would raise millions of dollars because of the IPO.

Twitter announced its plan to go public yesterday on, you guessed it, Twitter. Even though we know an IPO is in the works, it does not appear as though Twitter will be very public with its plans.

This may end up being a great decision, as massive amounts of public attention regarding the Facebook IPO was part of the reason that it did not go as planned. Since Twitter has revenue below $1 billion, it is able to file with the Securities and Exchange Commission confidentially.

The law allowing Twitter to keep things under wraps and away from the public is President Barack Obama's JOBS act that went into effect last year. The law lets Twitter keep its IPO paperwork away from the public until 21 days before the actual IPO date.
 

Tell Us What You Think
Comment:

Name:

sushant saraswat:

Posted: 2013-09-26 @ 12:16am PT
We are in the middle of a highly demanding and competitive environment, wherein the form factors, the operating systems and the customer requirements are evolving rapidly. We will see more branded apps following the suit to be compatible to the new capabilities of new mobile OS in terms of UI.

Companies are faced with the herculean task of keeping pace with these changes as they innovate at the “customer-facing edge”. There is a compelling need for an adaptive mobile app that rapidly tunes to the changing seasons and business scenarios of the company.

And this is precisely where dynamic updation of themes in the mobile app comes to the rescue. Updating dynamically will increase user engagement and also save time and resources by eliminating the need to develop a new version of an app for publishing new themes. You might be interested in a webinar on Implementing Dynamic themes in your mobile applications - http://j.mp/18ahxYX



You have the experience and skills, let an ISACA® certification demonstrate your value. Our certifications announce that you have the expertise and insight to speak with authority. ISACA certification is more than a credential; it's a platform that can elevate your career. Register for an Exam Today.


 Apple/Mac
1.   Is Apple Dumping iPhones on eBay?
2.   Apple Seeks an 'iCup Technician'
3.   Apple Expands CarPlay System
4.   Apple Updates Mavericks, iOS 7
5.   Apple Cuts Prices of iPod Touch


advertisement
Apple Updates Mavericks, iOS 7
Another failed attempt by Apple?
Average Rating:
Summer of Silicon Valley's Interns
Good pay, perks, and a future career.
Average Rating:
Is Apple Dumping iPhones on eBay?
Factory Certified sells refurb handsets.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 
Russian Arrested in Hacking Case Filed in Seattle
The U.S. Secret Service has arrested a Russian man who is accused of hacking store computers to steal thousands of credit card numbers, charging him with bank fraud, identity theft and more.
 
More Than Half of Networks Not Ready for Internet of Things
Most enterprises are prepared for the IoT and see its business potential. But the reality is that there may not be enough network capacity to handle the increased demand in connected devices.
 

Enterprise Hardware Spotlight
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.