News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Mobile Tech / T-Mobile Move May Shift Tablet Market
Is your endpoint data protected?
Why T-Mobile May Just Have Changed the Tablet Market
Why T-Mobile May Just Have Changed the Tablet Market
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
OCTOBER
23
2013



Just in time for the iPad Air, T-Mobile is taking its "un-carrier" strategy to tablets. And tablet makers may love the wireless carrier for it.

T-Mobile's research shows that nearly 90 percent of all tablets sold only connect over Wi-Fi. That's at least partly because a data package can run up a monthly bill few customers are willing to pay. That means tablet-makers are selling fewer high-margin devices that can use 4G LTE. T-Mobile could help change that with its new initiative, called T-Mobile Un-leashed.

"Tablets are supposed to be un-tethered like smartphones, but it hasn't worked out that way because people know carriers will charge them an arm and a leg for mobile data," said John Legere, president and CEO of T-Mobile. "Carriers figured out a long time ago that they could make money -- a lot of money -- by forcing customers into restrictive, overpriced data plans. We changed it for smartphones and we're changing it for tablets."

Too Good To Be True?

T-Mobile is the only major national wireless provider to dish out free data for life on tablets. T-Mobile is offering tablet owners up to 200 MB of free 4G LTE data every month, even if they're not yet a T-Mobile customer. That much data translates to sending about 800 Instagram photos, more than 2,500 text e-mails or streaming 200 minutes of music.

Customers who want more data can choose another plan with no annual service contracts, no data overages and a 4G LTE network. T-Mobile offers daily, weekly and monthly options for adding 4G LTE data. Daily passes include unlimited data, including 500 MB of 4G LTE data starting at just $5. The weekly passes include unlimited data with 1 GB of 4G LTE data for $10.

For T-Mobile voice customers, always-on tablet plans start at $10 a month for unlimited data including 500 MB of 4G LTE data each month. Customers can add even more 4G LTE data in 2 GB increments for just $10 more per month. And post-paid customers that add a monthly Simple Choice tablet plan automatically get unlimited data to include more than 100 countries worldwide at no extra charge.

T-Mobile's Tablet Line-Up

T-Mobile also announced plans to extend its existing smartphone trade-in program to tablets. Beginning Nov. 1, anyone with a qualifying tablet can bring it into a participating T-Mobile store -- even if it's only Wi-Fi capable -- and receive a discount on a new tablet.

The company will offer iPad Air and iPad mini, both with Wi-Fi and Cellular, starting Nov. 1 and iPad mini with Retina display with Wi-Fi and Cellular later in November. The carrier will offer the revolutionary tablets starting at $0 down for qualified customers.

T-Mobile also offers the Google Nexus 7, featuring a 7-inch full HD display and virtual surround sound. T-Mobile today announced it will offer the Nexus 7 beginning Nov. 20 for $0 down with 24 equal monthly device payments of $16. Consumers can also pick up a Samsung Galaxy Tab 2 from T-Mobile. It offers a 10.1-inch display and will sell for $0 down with 24 payments of $19.

Read more on: T-Mobile, Un-Carrier, Tablets, iPad
Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.