News & Information for Technology Purchasers NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

World Wide Web
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Twitter Supports
Twitter Supports 'Do Not Track'

By Barry Levine
May 18, 2012 11:17AM

    Bookmark and Share
A Do Not Track option to protect privacy is now available in Mozilla's Firefox, Microsoft's Internet Explorer and Apple's Safari Web browsers, and soon in Google's Chrome. But in the U.S., Web sites have the option to comply or not with Do Not Track. Twitter says it will comply with Do Not Track, and praised the FTC for leadership on the privacy issue.

The "Do Not Track" movement has one more corporate supporter. On Thursday, leading social media site Twitter announced that it will honor requests from users who do not want their online behavior monitored and reported.

With this action, Twitter becomes an official supporter of the voluntary privacy initiative for U.S. companies, which has been backed by the Federal Trade Commission, the Mozilla Foundation and online privacy organizations. A set of best practices for U.S. sites goes into effect next year. In Europe, the mandatory European Union Privacy Directive goes into effect on May 26 for all European-based companies and for multinationals.

'Tailored Suggestions'

Twitter has begun implementing experiments in "tailored suggestions," which recommends whom users might want to follow, based on a user's personalized information. The site points out on its company blog that, as a supporter of Do Not Track, "we will not collect the information that enables this feature" if someone has DNT enabled in browser settings.

Twitter has gone so far as to tweet that "we applaud the FTC's leadership on DNT." The move by Twitter was praised Thursday in a statement by Sen. John Kerry, D-Mass., who said the action "is something that responsible, competitive companies can do." Mozilla has recently noted that nearly 9 percent of its desktop users and 19 percent of its mobile users are using the DNT feature in its browser.

A Do Not Track option is now available in Mozilla's Firefox, Microsoft's Internet Explorer and Apple's Safari Web browsers, and soon in Google's Chrome. But in the U.S., Web sites have the option to comply or not.

To assist Web sites in managing and disabling tracking-related third-party tags, Cupertino, Calif.-based Ensighten recently released a free Web tool. Called PrivacyDNT, it allows Web site owners to identify all third-party tags, create lists of which ones should be blocked in general, and keep specific tags from being activated during a session for a visitor who has enabled DNT in the browser, among other functions.

'High Level of Anxiety'

Tracking technology, including cookies, results in user profiles that are then used, and sometimes sold or exchanged, extensively in the online advertising and marketing industries. The technology also has benefits for users, in that it makes possible functions like shopping carts and personalized information or ads.

Andrew Frank, research director for Gartner, said that the advertising industry has "a pretty high level of anxiety" about the adoption of DNT, with many companies reviewing their policies and considering contingencies.

A great deal of the anxiety, Frank said, is due as much to the vagueness of the standards as to the consequences of users turning off tracking. He said that even with Europe's tougher standards, there are many questions about how to obtain user consent, what is permitted and other issues.

Some possible directions at this point, Frank said, include the possibility that the ad industry will be "more explicit about exchanging value for tracking," perhaps offering incentives to do so. There might also be different levels of tracking, so that individuals agree to some levels but not others.

In any case, Frank said, "I don't think it's likely that tracking will end soon because no one will consent."

Tell Us What You Think


Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at

 World Wide Web
1.   U.S. Knew of NSA Data Destruction
2.   Aereo Presses Case Despite Setback
3.   Bell Labs Pushes Copper to 10 Gbps
4.   Escort Charged in Google Exec Death
5.   Google, SAP, More Fight Patent Trolls

Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
U.S. Knew of NSA Data Destruction
British newspaper destroyed hard drives.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.

NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.